Growth Marketing Manager, Performance Paid Media, Google Fi

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience auditing and improving performance campaigns and executing gap analyses to identify growth and optimization opportunities.
• Knowledge of measurement approaches (e.g., attribution), ad operations fundamentals, data/targeting vendors and the broader media landscape.
• Familiarity with different types of incrementality testing (e.g., Conversion Lift Studies and geographic testing).
• Excellent project management and people-management skills.
• Excellent problem-solving and prioritization skills, complemented by a keen attention to detail and the ability to navigate between strategic and tactical responsibilities.

About the job:

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Growth Marketing Manager on the Performance Paid Media team, you will lead a $xxM/Q digital advertising program. Our media mix includes Google Ads channels and an affiliate marketing program. The campaigns range from retargeting to prospecting and are always performance-focused, with the goal of driving incremental impact. We work closely with our external agency partners to design and activate our paid media plans, and collaborate with many cross-functional groups (product, product marketing, brand, website, analytics, promos, etc.) in order to deliver a truly integrated program that maximizes our new signup volume and reaches efficiency goals.

In this role, you will be leading and executing large-scale subscription or e-commerce performance paid media programs, including Google Shopping campaigns. You should also be an excellent strategic-thinker, problem-solver, and team-player. This is a critical, high-visibility role with a direct impact on the future of a growing subscription at Google.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities:

• Oversee Fi’s paid media program to ensure that efficiency and volume targets are met for each channel and the program as a whole.
• Manage large media budgets of annual and quarterly forecasting. Partner with cross-functional teams (e.g., Product, BizOps, Data Science, Finance) to establish program goals that help grow the business while maintaining financial targets.
• Establish data-driven strategies and ensure media best practices are followed. Use in-depth knowledge of Google Ads/SA360/DV360/Google Shopping/Social platforms to identify new growth opportunities.
• Own relationships with agency partners, cross-functional stakeholders, and Media Lab.
• Manage affiliate marketing partnerships, commissions, and program budget.