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Associate Director, Video Partnerships

IPG Mediabrands, a leading media and marketing solutions division of Interpublic Group, seeks an Associate Director, Video Partnerships at Initiative. This role requires leadership in managing video media partnerships, strategic client engagement, and team management within a collaborative agency environment.

Skills

  • National broadcast media buying experience
  • Strong negotiation and presentation skills
  • Understanding of marketing, media concepts, creative and budget requirements
  • Proficiency in media research tools and data analysis
  • Fluency in mathematical concepts
  • Knowledge of media buying, planning, client reporting
  • Technical proficiency with media systems, MS Excel, Word, PowerPoint

Responsibilities

  • Collaborate with Comms Design, Analytics, and Client Advice to meet client KPIs
  • Build trust and demonstrate value to clients
  • Identify and drive targeted business opportunities for clients
  • Manage timely and accurate video plan outputs
  • Oversee daily client media investments and activities
  • Lead and mentor team members, ensuring skill development
  • Serve as primary contact for Strategy, Comms Design, and Analytics groups
  • Recommend and justify partner selections using data and analytics
  • Develop processes for campaign stewardship and optimization
  • Resolve major issues with media partners
  • Support new business pitches and media negotiations

Education

  • Bachelor's degree or equivalent experience in marketing, media, or related fields

Benefits

  • Medical and dental coverage
  • 401(k) plans
  • Flex spending accounts
  • Life insurance and disability coverage
  • Employee discount and stock purchase programs
  • Paid family benefits
  • Discretionary time off, Appreciation Weeks, and Wellness Days
  • Annual discretionary incentive awards
To read the complete job description, please click on the ‘Apply’ button
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CEO of IPG Mediabrands
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Philippe Krakowsky
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Average salary estimate

$115000 / YEARLY (est.)
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$110000K
$120000K

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IPG Mediabrands is a global marketing communications network that includes top creative agencies and specialist services in media planning, buying, programmatic, and more, operating in 127 countries.

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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$110,000/yr - $120,000/yr
EMPLOYMENT TYPE
Full-time, unknown
DATE POSTED
July 15, 2025
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