Associate Director, Patient Marketing
Skills
- Strong scientific and clinical knowledge in oncology.
- Experience with patient branded tactics and creative campaign development.
- Proficiency in market research and message testing.
- Excellent communication, presentation, and interpersonal skills.
- Project management skills to handle multiple priorities.
- Familiarity with Microsoft Word, PowerPoint, Teams/Zoom; Veeva PromoMats preferred.
Responsibilities
- Lead development of patient-branded educational and promotional strategies for lung cancer therapies.
- Develop branded patient campaigns and messaging aligned with brand positioning.
- Collaborate with Patient Advocacy, Insights & Analytics, and Brand Strategy teams for insight-driven patient engagement.
- Partner with Digital Marketing and Patient Advocacy on multi-channel tactical plans and budget management.
- Ensure launch readiness of patient-related initiatives and support patient HUB services and adherence strategies.
- Manage agency relationships and coordinate with Legal and Compliance on promotional materials.
- Monitor and optimize budget allocation and evaluate tactic performance against KPIs.
Education
- Bachelor’s degree required.
Benefits
- Equal employment opportunity with an inclusive culture.
- Opportunity to impact patient treatment journeys.
- Collaboration with experienced scientists and industry veterans.
- Up to 20% domestic travel.
Average salary estimate
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