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Senior Manager, Media Planning

KAYAK, part of Booking Holdings, is a global leader in travel search helping users find flights, stays, car rentals, and vacation packages. We seek a thoughtful and collaborative Senior Manager, Media Planning to lead paid media strategies across digital and traditional channels, driving both immediate business results and brand loyalty from our Norwalk, CA office.

Skills

  • Expertise in media strategy, planning, and buying across digital platforms and traditional media.
  • Strong negotiation skills to maximize media value.
  • Ability to analyze data and develop creative campaign ideas.
  • Experience working in fast-paced, iterative environments.
  • Proficient in balancing media and creative strategy for targeted messaging.
  • Strong collaboration and priority management skills.

Responsibilities

  • Develop and manage media plans across digital and traditional channels including Meta, Google, YouTube, TikTok, TV, and out-of-home.
  • Create flexible, audience-focused media strategies aligned with brand goals.
  • Oversee day-to-day media planning with internal teams and external agencies.
  • Promote experimentation with new media channels, formats, and bidding methods.
  • Design and implement measurement plans to optimize media effectiveness.
  • Build and sustain strong relationships with media partners and negotiate rates.
  • Collaborate cross-functionally with creative, brand, marketing, and analytics teams.

Education

  • Relevant bachelor’s degree or equivalent experience.

Benefits

  • Work from (almost) anywhere with hybrid schedule.
  • Company-paid therapy sessions and HeadSpace subscription.
  • Company-wide week off annually.
  • No meeting Fridays.
  • Paid parental leave and generous vacation including birthday time off.
  • Paid volunteer time.
  • Development dollars and leadership training.
  • Travel discounts and employee resource groups.
  • Competitive retirement and health plans.
  • Free lunch twice weekly.
To read the complete job description, please click on the ‘Apply’ button
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Average salary estimate

$132500 / YEARLY (est.)
min
max
$125000K
$140000K

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At KAYAK, we help millions of travelers around the globe make confident travel decisions. As the world’s leading travel search engine, KAYAK searches other sites to show travelers the information they need to find the right flights, hotels, rental...

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BENEFITS & PERKS
Dental Insurance
Flexible Spending Account (FSA)
Vision Insurance
Performance Bonus
Family Medical Leave
Paid Holidays
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$125,000/yr - $140,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
July 17, 2025
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