Public Relations Lead
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
We’re looking for a Public Relations Lead to join Klaviyo’s growing Communications team. This is a senior role for a strategic storyteller and media relations expert who can manage both corporate and product communications. As we reposition Klaviyo as the CRM built for consumer brands, you’ll help shape and tell that story across top-tier business, broadcast, tech, and trade media—as well as emerging channels like substacks and podcasts.
You’ll work closely with senior executives and the C-suite on media opportunities, develop thought leadership programs, translate complex product and data insights into compelling narratives, and spotlight customer success stories that demonstrate Klaviyo’s impact. You’ll also partner cross-functionally - especially with Product Marketing - to identify timely, relevant stories and ensure our messaging is consistent, clear, and media-ready.
How You’ll Make a Difference:
- Own PR across corporate and product communications, aligning media strategy with company goals, product launches, and business milestones.
- Support corporate comms initiatives, including earnings, financial storytelling and partnering with our CFO on media engagements and drafting briefing documents for our CEO
- Drive media engagement across business, tech, trade and broadcast —proactively pitching stories, building relationships with media, and securing standout coverage.
- Develop executive thought leadership programs: shape unique points of view, craft messaging and soundbites, grow executive presence on LinkedIn, and secure top-tier speaking and media opportunities for our C-suite and product spokespeople.
- Lead data-driven narrative development: Collaborate with product, marketing, and analytics teams to surface insights from Klaviyo’s platform and turn them into compelling narratives and media angles.
- Support and train spokespeople—providing message development, prep, and coaching for interviews, and speaking engagements.
- Support issues and crisis communications, helping protect and strengthen Klaviyo’s reputation when it matters most.
- Stay ahead of industry trends, competitor news, and the evolving media landscape to ensure Klaviyo is always part of the right conversations in the right moments.
Who You Are:
- 8+ years of experience in public relations, corporate comms with time spent both in-house and/or at a top agency supporting tech or high-growth companies. Experience with retail or ecommerce brands is a bonus
- A proven ability to land coverage in top-tier business, tech, trade and broadcast outlets
- Experience with corporate and crisis comms, financial experience with earnings is a bonus
- Deep experience working directly with senior executives, including CMOs, CPOs and CEOs on media opportunities, speaking engagements, and thought leadership.
- A strong understanding of how to translate complex technical products or data into clear, media-ready narratives.
- A sharp writer, creative thinker, and confident communicator who can flex between strategic planning and hands-on execution.
- Familiar with how product and corporate communications intersect—and how to bring both to life in a compelling, integrated way.
- Comfortable in a fast-paced, high-ownership environment where priorities can evolve quickly.
Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Please visit Klaviyo Rewards to find out more about our Total Rewards package.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Get to Know Klaviyo
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
Average salary estimate
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