Paid Social Media Specialist
Skills
- Experience with paid social media platforms such as Meta Ads Manager, TikTok Ads Manager, LinkedIn, Pinterest
- Strong understanding of performance metrics and analytics tools like Google Analytics, Tableau, Looker Studio
- Attention to detail in campaign trafficking and quality assurance
- Ability to analyze data and create actionable recommendations
- Strong project management and communication skills
Responsibilities
- Launch, manage and optimize paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and other platforms
- Monitor campaign performance daily and adjust to meet KPIs
- Collaborate with Account Managers and provide guidance on messaging, creative assets, and optimization
- Maintain media tracking infrastructure including UTM parameters, tracking pixels, and conversion events
- Analyze channel data rigorously and translate into actionable insights
- Create and present regular performance reports with strategic recommendations
Education
- Bachelor’s degree in marketing, business, or related field
Benefits
- Market-based, data-driven compensation with bi-annual review
- On Target Earnings structure including base salary and commission/variable
- Eligible for various benefits plans
- Supportive, inclusive, and diverse workplace culture
Average salary estimate
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