Associate Manager, Global Brand Marketing - Games

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

The Associate Manager, Games will be working on the Global Brand Team to deliver product marketing strategies that will effectively engage and maximize an adult-targeted consumer base. Working alongside the Manager, Games, multi-disciplinary cross-functional colleagues across the company, and external stakeholders, the Global Associate Marketing Manager will drive product development, while ensuring that the brand has exceptional marketing support—creating unique and strategic assets and product marketing campaigns that can be maximized at retail and on ecommerce.

What Your Impact Will Be: 

• Ensure all product marketing projects are supported by business strategy, objectives and insights
• Support communications with regional commercial marketing teams, which include:

• Updating regional marketing teams and lines of business regularly to ensure needs are being met
• Support development of global marketing campaigns for execution at a local level

• Work closely with the Product Design, Packaging, Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
• Collaborate with Manager, Games in gaining buy-in for global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
• Present product lines and strategy to key internal and external stakeholders to ensure alignment
• Prepare for and deliver presentations that convey a strategic message to large audiences, presenting with confidence to drive brand strategy and products
• Brief and develop marketing assets
• Monitor key trends, brands and competitors’ performance in all markets
• Lead global business reporting and analysis
• Work with other Mattel Global Brand teams to share plans and ‘best practices’
• Act as point of contact for brand inquiries and dissemination of brand information and assets

What We’re Looking For: 

• 5+ years (2 years with MBA) experience in marketing, preferably in product development
• Experience with company/product/marketing that is rooted in consumer trends
• Experience in interfacing with external license partners
• Thorough understanding of marketing mix and KPIs
• Experience analyzing data and managing financials
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups
• Highly organized, independent and detail oriented with strong follow up skills
• Strong time management, planning and project execution skills
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
• Must be comfortable working in a demanding, challenging, and dynamic environment with a knack for embracing ambiguity and change, while focusing on solutions and best paths forward

The annual base salary range for this position is between $110,000 and $125,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy