Fast Facts

Join McGraw Hill as a Manager of Marketing Automation, where you'll support the execution of innovative marketing campaigns and optimize platform usage to enhance student and educator success.

Responsibilities: Lead API implementation, manage campaign optimization, train stakeholders on CMS, and support marketing campaign management processes.

Skills: Proficient in Marketing Automation platforms, APIs, databases, SQL, HTML, CSS, JavaScript, and marketing data analytics best practices.

Qualifications: Bachelor's Degree in Computer Science or Marketing preferred; 2+ years experience in Marketing Automation, databases, and API management required.

Location: Remote position in the United States

Compensation: $70000 - $112000 / Annually

Overview

Make an Impact!

At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.

How can you make an impact?

McGraw Hill, the leading provider of digital and print educational solutions, is looking for a Manager, Marketing Automation. Reporting to the Director of Marketing Automation, this role will be responsible for supporting the execution of marketing campaigns, backend automation leveraging APIs, and optimizing our platform(s) usage. You’ll have the opportunity to collaborate cross-functionally in API development, CMS adoption segmentation and campaign planning. The ideal candidate will have 2+ years of experience working in a Marketing Automation platform.

This is a remote position open to applicants authorized to work for any employer within the United States.

What you will be doing:

• Work directly with the Director of Marketing Automation to implement automated emails builds leveraging our CMS.
• Work directly with our marketing stakeholders to champion and train on CMS adoption for marketing automation.
• Lead API implementation strategy to include contact updates, email triggering and content availability.
• Collaborate with Automation team to consolidate campaigns through the use of dynamic content and API based email sends.
• Lead campaign management and optimization for marketing stakeholders.
• Manage contracting services for campaign development while introducing new automated build process.
• Provide product marketers with strategic and tactical planning support.
• Implement automation for newsletters and webinars campaigns.
• Serves as back-up for central campaign implementation.
• Lead and maintain Marketing Operations and Automation platform requirements and use cases.
• Work with the Automation team to redefine/optimize lead scoring process including logic running in Marketo, SFDC.
• Coordinate with Manager of Marketing Automation and Data Operations Specialist to strategizing/optimizing/implementing Campaign reporting and dashboards.

What you need to be considered: 

• Bachelors Degree (Computer science or Marketing preferred)
• 2+ years of experience working in a Marketing Automation platform
• 2+ years of experience working with databases and SQL
• 2+ year of experience managing APIs and utilizing JavaScript
• Knowledge of HTML, CSS and JavaScript
• Knowledge of marketing data analytics best practices
• Knowledge of automation processes and best practices

Here’s what we offer: 

At McGraw Hill, you will be empowered to make a real impact on a global scale. Every day your individual efforts can contribute to the lives of millions. 

The pay range for this position is between $70,000 - $112,000 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. This position includes an annual incentive plan based on company performance. Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered. Click here to learn more about our benefits offerings. 

McGraw Hill recruiters always use a “@mheducation.com” or "@careers.mheducation.com” email addresses and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.

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