Director, Product Marketing, Gia
Skills
- Deep knowledge of B2B SaaS product marketing and competitive analysis.
- Strong storytelling and value-based messaging skills.
- Expertise in AI-driven technologies and PLG marketing strategies.
- Ability to blend market, customer, and competitor insights into actionable plans.
- Proven success in collaboration across product, sales, and marketing functions.
- Analytical mindset with experience in metrics-driven optimization.
- Entrepreneurial spirit and experience with high-growth startups or enterprises.
Responsibilities
- Develop and implement comprehensive marketing strategies aligned with business goals and competitive landscape.
- Lead initiatives to drive brand awareness, customer acquisition, and retention for G-P Gia.
- Build and refine detailed buyer personas based on customer empathy and insights.
- Translate complex AI and product features into clear, value-driven messaging for target personas.
- Collaborate with brand, creative, and demand generation teams on integrated marketing campaigns.
- Partner on PLG strategies to boost self-serve adoption, trial conversion, and activation.
- Coordinate cross-functionally with executive leadership, product development, and sales teams.
- Define, track, and analyze KPIs to optimize marketing initiatives continuously.
Education
- Bachelor’s degree or higher in Marketing, Business, or related field.
Benefits
- Competitive compensation with base salary plus variable pay.
- Remote-first work environment promoting flexibility.
- Opportunities for professional growth and skill development.
- Inclusive and diverse company culture.
- Comprehensive employee benefits.
Average salary estimate
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