Recruitment Communications Social Media Manager

The Recruitment Communications/Social Media Manager will play a pivotal role in shaping and executing Michael Baker International’s recruitment communications and marketing strategy. This individual will be responsible for creating compelling content, managing employer branding initiatives and driving engagement across various platforms to attract top talent.

Key Responsibilities: 

• Develop and implement recruitment communications and social media strategies aligned with the company’s talent acquisition goals.
• Collaborate with Human Resources, Corporate Communications and Marketing Communications teams to enhance employer branding and promote Michael Baker International as an employer of choice.
• In conjunction with Human Resources, Corporate Communications and Marketing Communications teams, develop and implement a Recruitment Communications strategy for both short-term and long-term initiatives. 
• Brainstorm, develop and post Recruitment and Culture & Belonging content across Michael Baker’s social media platforms, including LinkedIn, Facebook, Instagram, X and YouTube.
• Create custom social media content for recruiters and employees as necessary.
• Partner with offices, regions and practices to create recruitment-focused social media campaigns. 
• Oversee Michael Baker’s presence on the Handshake platform, a recruitment-focused social network for early career professionals.  
• Partner with Marking Communications to produce recruitment-focused collateral, including flyers, postcards, microsites and digital brochures.   
• Perform other duties and special projects as assigned to support team objectives and organizational needs. 
• A strong understanding of the full recruitment funnel (i.e.: awareness, interest, consideration, application, hire, and onboarding) along with a proven ability to craft winning content and campaigns aligned to hiring funnel conversion metrics (i.e.: impression-to-click, apply-to-interview, time-to-hire, etc.)
• Experience collaborating with recruiters, sourcers, and hiring managers to align talent marketing efforts with priority requisitions and hiring forecast.
• A strong understanding of labor market trends and competitor activity in the US civil infrastructure and engineering market.
• Experience leveraging market data, candidate personas, and competitive insights to inform campaign strategies.
• Experience managing paid and organic campaigns across LinkedIn, Meta (Instagram, Facebook), YouTube, and emerging channels (i.e.: TikTok) for talent attraction and recruitment marketing.
• Experience using social listening tools and analytics to assess employer brand perception and candidate sentiment.
• Proficiency using recruitment analytics dashboards and tools to report campaign impacts and effectiveness.

Qualifications:

• Bachelor’s degree in Communications, Marketing, Human Resources or a related field.
• Five to seven years of experience in social media, communications or marketing.  
• Proven experience in recruitment marketing, employer branding or communications.
• Strong writing, editing and storytelling skills.
• Expertise in social media management and digital marketing tools.
• Proficiency in video editing and graphic design software. 
• Excellent organizational and project management abilities.

Compensation

The approximate compensation range for this position is $100,000 - $130,000. This compensation range is a good faith estimate for the position at the time of posting.  Actual compensation is dependent upon factors such as education, qualifications, experience, skillset, and physical work location.