Product Marketing Manager, Consumer
Skills
- 5-7+ years in consumer product marketing.
- Experience launching multi-channel campaigns across web, app, email, and push notifications.
- Strong analytical skills to translate business questions into actionable insights.
- Proven ability to manage projects and communicate results effectively.
- Experience crafting and optimizing transactional communication.
Responsibilities
- Develop and implement go-to-market strategies for consumer products aligning with business goals.
- Conduct consumer research to inform product positioning, messaging, and feature prioritization.
- Create and optimize transactional messages such as emails, push notifications, and SMS.
- Collaborate with Product Management, Compliance, Analytics, and Growth teams for campaign development.
- Track and analyze key metrics to assess adoption and refine messaging strategies.
Education
- Bachelor's degree preferred.
Benefits
- Competitive salary and company equity.
- 100% company-paid medical, dental, and vision insurance for U.S. employees.
- 401(k) plan with company match.
- Unlimited paid time off plus 13 company paid holidays.
- Parental leave and pet adoption support.
- Relocation assistance for eligible candidates.
Average salary estimate
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