Google & Meta Ads Specialist - job 1 of 2

Job Title: Performance Marketing Specialist
Working Hours: CST

About the Role:

Join Pavago's client, a top-ranked digital marketing agency. They specialise in high-impact digital marketing strategies, custom websites, and creative branding for small to midsized businesses across industries such as construction, retail, tourism, medical, and ecommerce.

As a Performance Marketing Specialist, you’ll be responsible for executing paid advertising campaigns across platforms like Google Ads and Meta Ads. In this internal-facing role, you'll transform strategies developed by our Marketing Strategists into high-performing, results-driven ad campaigns. You'll also identify growth opportunities and help us stay ahead of digital marketing trends.

Responsibilities:

• Campaign Management: Build, launch, and optimize ad campaigns on Google Ads, Meta Ads, and other platforms (LinkedIn, TikTok, X/Twitter a plus).
• Strategy Execution: Apply advanced tactics such as audience segmentation, bid adjustments, and A/B testing to drive results.
• Budget & Goals: Manage campaign budgets, define goals, and align ad performance with client objectives.
• Analytics & Optimization: Analyze campaigns using Google Analytics, Looker Studio, and other tools to find optimization opportunities.
• Collaboration: Partner with SEO, creative, and strategy teams to ensure cohesive campaigns across platforms.
• Innovation: Research new advertising opportunities and share findings to enhance our collective team knowledge.

Requirements:

Experience:

• 3+ years in digital advertising, including hands-on campaign management across multiple platforms.
• Experience working remotely or within distributed teams preferred.

Technical Skills:

• Proficiency in Google Ads, Meta Ads Manager, Google Tag Manager, and Google Analytics.
• Skilled in troubleshooting tracking systems and ensuring reporting accuracy.
• Familiarity with Looker Studio and other marketing tools (SEMrush, etc.).
• Strong email communication skills—able to explain technical concepts clearly to non-technical clients.
• Comfortable using Zoom, Teams, Google Meet, and Loom for meetings and client updates.
• Strong verbal and written English communication skills.

Soft Skills:

• Strategic thinker with attention to detail.
• Data-driven with strong analytical capabilities.
• Highly organized with excellent time management.
• Collaborative and proactive team player.
• Adaptable problem-solver who thrives in fast-paced environments.
• Enthusiastic and passionate about digital marketing.

Why You’re a Perfect Fit:

• You’re excited about the impact of digital advertising on small and medium-sized businesses.
• You’re curious and constantly looking for new tools, trends, and strategies.
• You enjoy collaborating with diverse teams and sharing insights.
• You value flexibility, autonomy, and delivering measurable results.
• You thrive in remote work environments and are available during U.S. Central Time business hours.

Interview Process:

1. Application Review: We’ll review your resume and qualifications.
2. Initial Screening: Introductory video call with our Talent Team.
3. Technical Interview: A detailed conversation with our Digital Advertising Lead.
4. Final Interview: Meet with senior leadership for a culture fit and collaboration discussion.
5. Offer Stage: We’ll extend an offer to the best-fit candidate.

Apply Now:

Ready to grow with a leading digital marketing agency?
Submit your resume highlighting your relevant experience and why you’re excited about this opportunity.