Field Marketing and Events Manager
Skills
- Strong project management with ability to juggle multiple projects.
- Data-driven with analytical mindset for measuring event outcomes.
- Budget management skills to deliver quality events on or below planned budget.
- Excellent communication and relationship-building abilities.
- Familiarity with Salesforce, Marketo, and project management tools like Asana.
- Travel flexibility up to 40% as needed for events.
- Entrepreneurial mindset with proactive and adaptable approach.
- Understanding of sales and marketing funnels.
Responsibilities
- Develop and manage event and field marketing strategies and plans across products and segments.
- Manage event budgets including forecasting, payment reconciliation, and PO management.
- Lead end-to-end execution of sponsored and field marketing events using the event playbook.
- Identify and recommend strategic events to maximize brand exposure and lead generation.
- Negotiate event opportunities to support marketing goals and brand experience.
- Ensure event experiences align with brand standards and manage branded merchandise inventory.
- Communicate and align with sales teams on event goals, logistics, and performance.
- Report on key success metrics including MQLs, pipeline influenced, and cost effectiveness.
- Maintain internal communication across departments regarding events and marketing initiatives.
- Conduct post-event reviews to assess performance and suggest improvements.
- Build and maintain relationships with external vendors and partners.
- Contribute to annual marketing and campaign planning processes.
- Collaborate on integrated marketing campaigns across multiple channels.
- Evaluate new tools and tactics to enhance event-driven customer acquisition.
Education
- Bachelor's degree in Marketing, Communications, Business, or related field or equivalent experience.
Benefits
- 100% employer-paid premiums for employee Medical HDHP Plan, Dental, and Vision.
- 70% employer-paid premiums for employee Medical PPO Plan and Medical, Dental, Vision for dependents.
- 401K match program.
- Hybrid work model with 3 days in office and 2 days remote per week.
- 12 paid company holidays and 2 paid volunteer days.
- 15 days PTO starting, increasing with tenure and seniority.
- Paid parental and adoption leave.
Average salary estimate
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