Sr. Manager US Marketing - Dermatology
The Sr. Manager, US New Dermatology Indications (NDI) HCP Marketer will be responsible for the execution of marketing initiatives, directed at healthcare providers (HCP) for new dermatology indications (i.e., dermatology indications approved after atopic dermatitis). This role reports into the Sr. Director, US NDI.
A typical day may include the following:
- Design and implement non-personal promotional strategies, including digital. media, email campaigns, and other non-traditional marketing channels.
- Align NPP initiatives with overall brand positioning and messaging.
- Manage non-personal promotional campaigns targeting HCP.
- Oversee the development of content for digital and media platforms.
- Partner with external agencies for creative and media planning.
- Track and analyze campaign performance metrics to assess effectiveness
- Implementation of peer-to-peer, personal, and non-personal (websites, print & social media, and 3rd party custom programs) marketing tactics/initiatives that amplify value proposition to HCPs
The role may be for you if:
- You bring a strong understanding of Digital Marketing/Non-Personal Promotion for HCP
- You have familiarity with HCP Marketing/Engagement
- You are an effective communicator and collaborator
- You can navigate a global organization effectively
To be considered for this role, we need you to have 8 years of life science marketing experience, a bachelors degree and the ability to be onsite in Sleepy Hollow, NY 4 days a week.
Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.
Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.
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