Field Marketing Manager

Overview

This role is a unique opportunity to help build and scale the field marketing function while playing a hands-on role in growing patient acquisition and revenue across a designated territory.

This role will be responsible for planning and executing local events, building tailored go-to-market strategies for key practice locations, and developing region-specific campaigns in close partnership with dental practice managers and clinical stakeholders.

Responsibilities

Strategic Planning & Execution

• Take full ownership of field marketing efforts within your assigned region, developing detailed and strategic plans to support regional growth goals and practice performance
• Design and implement local marketing strategies to drive patient growth aligned with network objectives
• Design and implement account-based marketing (ABM) strategies for priority practice locations and high-value patient segments
• Collaborate closely with practice managers to build territory-specific patient acquisition strategies that reflect each location's services and community landscape

Campaign Management & Community Engagement

• Foster relationships with local businesses, healthcare providers, and community organizations to enhance brand presence, plan events and partnerships, and drive referrals
• Build relationships with local medical associations, health publications, and community partners to expand presence and secure speaking/editorial opportunities

Event Planning & Execution

• Plan and execute events such as community health fairs, school dental screening events, and professional networking events that enhance visibility and drive patient engagement
• Manage vendor relationships and coordinate with local healthcare events, demonstrating strong project management skills and attention to detail

Sales & Practice Support

• Make suggestions for region-specific promotional materials and campaigns that resonate with local patient demographics and preferences

Analysis & Optimization

• Measure and report on campaign effectiveness, lead quality, and event ROI to both regional and executive audiences
• Manage the local marketing budget and analyze campaign performance to maximize ROI and meet KPIs

Cross-functional Collaboration

• Work with the broader marketing team to ensure branding consistency, message alignment, and optimal use of central assets
• Contribute to building scalable processes, templates, and frameworks that will define the future of the Field Marketing organization

Qualifications

• Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field
• 3-5 years of experience in field marketing, healthcare marketing, or related role
• Strong understanding of healthcare regulations and patient privacy requirements
• Experience with event planning and community engagement
• Proficiency in analytics platforms
• Excellent project management and organizational skills
• Strong communication and relationship-building abilities
• Experience with budget management and vendor coordination
• Knowledge of dental/medical practice operations preferred