Field Marketing + Events Manager

About Sprig

Sprig is building the AI-native successor to legacy survey tools, like Qualtrics, Medallia, and SurveyMonkey. We believe the future of experience research won’t be powered by slow, siloed platforms. It will be fast, intelligent, and deeply integrated into how modern teams build great products.

Our mission is to make deep customer understanding effortless and always on. With Sprig, product teams no longer guess. They know. We are creating a future where AI uncovers insights, accelerates workflows, and enables teams to deliver exceptional customer experiences in real-time.

Companies like Notion, Figma, Coinbase, and TripAdvisor already use Sprig to stay closer to their customers than ever before. We’re scaling quickly toward $100M ARR, launching new AI-powered capabilities, and expanding our impact across the world’s most innovative companies.

If you're energized by bold ideas, rapid growth, and the opportunity to redefine an entire category, we'd love to meet you.

About the Role

Sprig is hiring a high-impact Field Marketing/Events Manager to lead unforgettable, pipeline-driving experiences in our key markets. From Michelin-star dinners and private suites at sporting events to custom activations at industry conferences, you’ll design and deliver high-touch moments that deepen relationships with product and research leaders.

You’ll partner closely with our Sales and BDR teams to fuel pipeline through thoughtful gifting campaigns and VIP experiences. This role is critical to deepening our relationships with enterprise buyers and elevating the Sprig brand in key markets.

This is a hybrid role based in San Francisco or NYC (4x days in office).

Your Impact

• Plan and execute end-to-end Sprig-hosted and sponsored events ranging from conferences, networking mixers, and private dinners.

• Build targeted invite lists and deliver engaging experiences that resonate with Director+ user research leaders

• Partner with the Sales team, BDRs, and SF Events Manager to design and support outbound programs, including regional gifting and custom follow-ups

• Own vendor management, venue coordination, creative execution, and post-event reporting

• Measure and optimize event ROI, engagement, and impact on pipeline

• Act as the eyes and ears of the brand in the field, bringing market insights and customer energy back to the team

Your Strengths

• 3+ years of field or regional marketing experience at a high-growth B2B SaaS company

• Proven ability to support enterprise sales teams through localized pipeline-driving initiatives

• Deep familiarity with targeting and engaging research and product decision-makers

• Skilled in event logistics, vendor negotiations, and managing timelines with precision

• Data-driven mindset with strong ownership over outcomes and experience quality

• Comfortable with Salesforce, HubSpot, Sendoso, and other marketing/event tools

• Positive, collaborative energy and a bias toward action

Benefits & Perks

• Competitive Salary

• Competitive Employee Equity

• 401K Program

• Medical, Dental, and Vision Benefits

• FSA/HSA Benefit

• $175/month Commuter Benefit

• Additional Wellbeing Benefits

• Flexible Paid Time Off

• Paid Parental Leave

• Professional Development Stipend

• Hybrid Office Policy

• Lunch in office daily

• Company-Sponsored Social Events

At Sprig, we pride ourselves on being a people-first company, where your contributions truly matter and are valued. We were recently awarded by Fortune as one of the top 50 best places to work in the US, and one of the top 50 Places to Work in the Bay Area by Built In. Come join our mission of building products customers love and have a real impact on Sprig’s future.

Our Commitment to Diversity and Inclusion

We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.

Employee Pay Disclosure

The salary range for this full-time position is $130,000 - $150,000 + Equity + Benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all locations (San Francisco, CA; New York, NY). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in postings reflect the base salary only, and do not include equity or benefits.

***Please beware of scammers who are posing as Sprig and Sprig team members. Our recruiters use @sprig.com email addresses exclusively. We do not conduct interviews via text or instant message, and we do not ask candidates to purchase equipment through us or solicit money from you. If you have been contacted by someone claiming to be from a different domain about a job offer, please report it as potential job fraud to law enforcement and contact us here.***