Marketing Specialist, Chinese Market
Skills
- Experienced with paid ads and performance marketing.
- Proficient in SEO and organic social media growth techniques.
- Strong background in influencer marketing and partnerships.
- Analytical skills for data-driven optimization.
- Project and team management capabilities.
Responsibilities
- Create and curate high-quality content for social media platforms including Xiaohongshu, Instagram, Facebook, WeChat, and Weibo.
- Monitor and respond to social media interactions professionally and promptly.
- Manage and address negative feedback or social media crises effectively.
- Build and maintain relationships with influencers and identify new brand partnership opportunities.
- Plan and execute influencer marketing campaigns with agency collaboration.
- Manage and optimize paid social media advertising campaigns on key platforms.
- Coordinate with merchandising to develop engaging content and creative assets.
Education
- Bachelor’s degree in Communication, Marketing, or relevant field (or equivalent).
Benefits
- Comprehensive health insurance including medical, dental, and vision (PPO/HMO).
- 401k plan with 4% company match.
- Equity and bonus eligibility.
- Vacation, sick and holiday time off.
- Monthly mobile stipend.
- Monthly Weee! Points credits.
Average salary estimate
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