Marketing Operations Specialist

Why Wellmark: We are a mutual insurance company owned by our policy holders across Iowa and South Dakota, and we’ve built our reputation on over 80 years’ worth of trust. We are not motivated by profits. We are motivated by the well-being of our friends, family, and neighbors–our members. If you’re passionate about joining an organization working hard to put its members first, to provide best-in-class service, and one that is committed to sustainability and innovation, consider applying today! 

Learn more about our unique benefit offerings here. 

Want to know more? You can learn about life at Wellmark here.

As a Marketing Operations Specialist, you’ll play a critical role in enabling marketing and corporate communications capabilities across the organization. You will support the operational backbone of the Marketing function, bringing together processes, technology, and performance metrics to ensure efficiency, alignment, and continuous improvement. This role is highly collaborative, working across business and technology teams to identify capability gaps, inform business cases, and help guide implementation efforts that enable high-performing, insight-driven marketing. From process development and system enhancements to technical issue resolution and roadmap execution, you'll be instrumental in driving measurable value for our marketing and communications ecosystem. 

Ideal candidates are proactive, possess strong problem-solving and critical-thinking capabilities, and have a knack for turning complex details into understandable business cases. You are curious, agile-minded, and understand how to define and demonstrate business value. You bring structure to ambiguity, communicate clearly with diverse stakeholders, and are energized by collaboration. If you are someone who loves making things work more efficiently, believes in the power of marketing to drive impact, and enjoys being part of a team that continuously learns and improves, we would love to hear from you! 

Required:

• Bachelor's degree in related field or direct and equivalent experience.
• 3+ years of experience in marketing and MarTech, systems administration, or related experience. 
• Technical aptitude to learn new software quickly. Adobe Experience Cloud preferred.
• Experience combining technical expertise with knowledge of operational business processes, system monitoring tools, troubleshooting, and performance governance.
• Experience in workflow management or process development of business applications or systems. Ability to apply an understanding of agile methodology and utilize agile principles to benefit the organization.
• Strong critical thinking and problem-solving skills. Ability to analyze information and evaluate complex workflows, data, and systems. Strong attention to detail. 
• Ability to identify issues or inconsistencies; obtains relevant information, relates and compares data from different sources and identifies alternative solutions. 
• Skilled in agile processes and principles, including documentation of features, user stories, and acceptance criteria. Familiar with principles of product development flow. Demonstrated ability to communicate how requirements and user stories align to business strategy. 
• Familiarity with regulatory standards, accreditation standards, or guidelines including interpretation of technical specifications for data file and system upgrades
• Excellent verbal and written communication skills, to both technical and non-technical audiences; can translate concepts clearly and concisely to individuals and groups. 
• Ability to collaborate with internal and external stakeholders/vendors, demonstrated through successful building of rapport, trust and established relationships.
• Ability to partner with different business and technical areas of the company.
• Proactive, self-starter with effective time management skills. 
• Results oriented and successful at managing changing, conflicting/multiple priorities.

Preferred:

• Experience working in a health insurance or healthcare-related marketing environment or other highly regulated industries.
• Experience working in an agile operating model, fostering an agile mindset, and contributing to product optimizations and outcomes.

a. Identify marketing and corporate communications capability gaps and opportunities; coordinate and facilitate conversations with business and technology to align on opportunities and timeline.

b. Gather, analyze, and define value metrics in support of business cases aligned with strategic objectives.

c. Coordinate work scope definition with cross-functional teams by identifying and documenting a business case that includes collaborating with key stakeholders including the core system or process users, business partners, technology, architecture, data teams, legal and compliance.

d. Consistently communicate and collaborate with product team members, technology, and other stakeholders for the purpose of aligning business requirements and solutions to meet customer expectations.

e. Collaborate with cross-functional teams to execute the product roadmap, gather user feedback, and iterate quickly to ensure continuous delivery of valuable and relevant product enhancements.

f. Collaborate with product team members and business stakeholders to confirm desk-level procedures and process/system documents are created/updated.

g. Effectively and proactively identify marketing technology stack issues, root causes, estimated timeline for fixes and/or workarounds by being the liaison between Technology and Marketing and Corporate Communications.

h. Utilize tracking tools to ensure requirements are documented accurately with dependencies identified and that those requirements are being implemented timely based on priority and deadlines.

i. Serve as an active member in the team's scrum events including stand-ups, story refinement, backlog grooming, demos, PI Planning Events, and team retrospectives.

j. Keep informed, support, and adhere to regulations and required system upgrades to ensure systems and processes are compliant and procedures are updated.

k. Develop key communication updates to stakeholders to ensure continued alignment

m. Monitor production support metrics of system and/or application(s) being supported to quantify defect issue occurrences, trends, and patterns, to further identify opportunities for efficiencies or enhancements.

n. Other duties as assigned.

An Equal Opportunity Employer

The policy of Wellmark Blue Cross Blue Shield is to recruit, hire, train and promote individuals in all job classifications without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or any other characteristic protected by law.

Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact us at [email protected]

Please inform us if you meet the definition of a "Covered DoD official".