Analyst, eMail Marketing - Pottery Barn

About the Team

You will be part of the Pottery Barn Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels – Digital, Catalog, and Email – to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base.

About the Role

As an Email Marketing Analyst, you will focus on driving sales by helping optimize the email program. Key responsibilities include developing and executing the email circulation plan, analyzing performance to identify trends and opportunities, and working closely with cross-functional partners to ensure timely and flawless email sends. A successful candidate should have experience in marketing and possess strong analytical skills, attention to detail. You must have the ability to build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment. 

Responsibilities 

• Responsible for weekly and ad-hoc email reporting, including customer engagement metrics, trends, test results, and campaign performance 
• Maintain key documents including email circulation plan, weekly Trigger performance, and more.
• Partner with cross-functionally to test all email campaign links for accuracy prior to launch
• Prepare seasonal/monthly performance recaps and present to brand partners & leadership. 
• Assist in managing monthly financial forecast and accruals
• Proactively work with team members, email deployment team, brand, finance, customer analytics, and other cross-functional groups
• Analyze competitive marketplace and follow Marketing trends 

Criteria

• BA/BS Degree in Marketing, Business, or related field 
• 1+ year of experience in Digital, Email or E-Commerce Marketing
• Enthusiastic and self-motivated with a strong interest in Email
• Ability to lead projects proactively  
• Analytical problem-solver with insatiable curiosity
• The ability to see trends and to extract actionable insights from data to drive results 
• Strong organization and interpersonal skills; excellent written and oral communication skills 
• The ability to work in a fast-paced environment with the ability to prioritize, work on multiple projects, and be flexible 
• Intermediate to advanced Excel skills (v-lookups, pivot tables) 
• Meticulous attention to detail 
• Ability to build effective relationships within the team and with cross functional partners & vendors
• Experience with a web analytics system is a plus 

• This role requires being onsite in the San Francisco office Monday through Thursday and Friday as optional in the office 

Our Culture & Values 

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing. 

People First 

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

 

Benefits

• A generous discount on all WSI brands

• A 401(k) plan and other investment opportunities

• Paid vacations, holidays, and time off to volunteer

• Health benefits, dental and vision insurance, including same-sex domestic partner benefits

• Tax-free commuter benefits

• A wellness program that supports your physical, financial and emotional health

Continued Learning

• In-person and online learning opportunities through WSI University

• Cross-brand and cross-function career opportunities 

• Resources for self-development

• Advisor (Mentor) program

• Career development workshops, learning programs, and speaker series 

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $70,000-$75,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

#LI-JC1