Sr. Director, Product Marketing

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information. 

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

Job Summary

We’re seeking a strategic, hands-on Senior Director of Product Marketing to lead the vision, execution, and evolution of product marketing across 1Password’s entire portfolio. Reporting to the VP of Product and Solutions Marketing, this is a critical leadership role—and a unique opportunity to shape how a fast-growing cybersecurity company defines and communicates its value in a new and rapidly emerging category: Extended Access Management (XAM).

As the most senior leader focused on core product marketing, you’ll be responsible for positioning 1Password as the category leader in XAM and a trusted partner in secure access. You’ll develop compelling narratives, steer go-to-market strategy, and drive impact across our workforce, developer, and consumer solutions. Your work will directly influence how we engage and retain customers across multiple segments.

This role combines strategic thinking with hands-on execution. You’ll collaborate closely with Product, Sales, Customer Success, and Brand Marketing to bring new capabilities to market, sharpen competitive differentiation, and enable our go-to-market teams with the insights and assets they need to succeed.

You’ll also lead and mentor a high-performing team of product marketers, guiding their growth while driving 1Password’s long-term strategy around category creation, customer adoption, and market expansion.

If you're a builder, a storyteller, and a leader with deep cybersecurity expertise and a passion for turning complexity into customer value—this is your chance to help define the future of secure access.


What You’ll Do

• Own the positioning, messaging, and go-to-market strategy for all 1Password products

• Partner with cross-functional teams to ensure alignment between Product, Sales, and Marketing

• Lead the charge in defining and expanding the Extended Access Management (XAM) category

• Oversee end-to-end product launch planning and execution

• Conduct market, customer, and competitive research to inform strategy and growth

• Create compelling narratives tailored to IT, security leaders, and end users

• Develop enablement content, training, and tools for Sales, CS, and Demand Gen teams

• Represent 1Password in analyst briefings, customer meetings, and industry events

• Manage and grow a team of high-performing product marketers
  
  

What You’ll Need

• 12+ years in B2B SaaS product marketing, with at least 5 years in cybersecurity

• 5+ years of experience leading and developing product marketing teams

• Deep expertise in access, identity, and authentication solutions

• Proven ability to shape strategy and drive execution in a high-growth environment

• Demonstrated success in launching and scaling security products

• Ability to collaborate cross-functionally and influence at the executive level

• Excellent written, verbal, and visual communication skills

• Bachelor’s or Master’s degree in Marketing, Business, Technology, or a related field (or equivalent experience)

• Bonus: Product marketing or cybersecurity certifications (e.g., Pragmatic, CISSP, Security+)
  
  

USA-based roles only: The annual base salary for this role is between $245,000 USD and $331,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $222,000 CAD and $300,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

Our culture

At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.

We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged at 1Password—it's an essential part of how we will be successful at 1Password.

Our approach to remote work

We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of most roles. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.

What we offer

We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:

Health and wellbeing

👶 Maternity and parental leave top-up programs

🏝 Generous PTO policy

💖 Four company-wide wellness days

Growth and future

📈 Company equity for all full-time employees

💸 Retirement matching program

🔑 Free 1Password account

Community

🤝 Paid volunteer days

🌎 Employee-led inclusion and belonging programs and ERGs

🏆 Peer-to-peer recognition through Bonusly

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

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