Marketing Manager I/II, HCP - Eye Care

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Candidates for this position can be located in either Irvine, CA or Mettawa, IL. Talent will be hired at a level commensurate with experience. 

The Marketing Manager I/II will partner with sales and broader AbbVie stakeholders (Finance, Medical, Legal, Regulatory, MABI, and Agency) to support HCP Marketing efforts. They will derive findings and implications from multiple data platforms to strengthen commercial understanding of brand performance, marketplace dynamics and growth opportunities. This role requires strong collaboration within the US Eye Care organization and broader AbbVie stakeholders along with strong communication skills (oral & written) with the ability to make persuasive presentations to customers, sales teams, partners, and senior leadership.

The Marketing Manager I/II will work with their Marketing and Cross-Functional counterparts across the Eye Care team to support the development of HCP marketing materials/strategy and execution of Launch Readiness & Annual Marketing Plans.  They will coordinate the successful implementation of HCP tactics that support growth for product(s) within the Ocular Surface Disease market. The Marketing Manager I/II will contribute to the planning and sequencing of tasks, activities, and objectives critical to potential product launch. They will collaborate with stakeholders across the Integrated Brand Team (IBT), Marketing, Medical, MABI, HEOR, and Payer Marketing to ensure workstreams remain aligned and that project / task deadlines are met.

• Bachelors degree in related field, MBA preferred
• 5+ years of specialty HCP marketing experience required, Ophthalmology preferred
• Previous sales/marketing experience with strong performance record
• Experience in product launches
• Experience in the strategic brand planning process
• Comprehensive Knowledge of the health care and pharmaceutical industry
• Strong understanding of Commercial Insurance and Medicare Part D

Essential Skills, and Competencies

• Marketing theory, principles and practices within the health care industry
• Analytical skills, presentation skills, and creative and conceptual thinking skills
• Ability to develop and execute key strategies
• Strong communication skills, both verbal and written
• Ability to work in complex multi-faceted organization
• Financial/budgetary experience preferred
• Strong creative and conceptual thinking skills
• Ability to appropriately prioritize and execute multiple critical issues
• Strong interpersonal skills, managing multiple stakeholders in a changing and flexible environment
• Ability to generate insights from data
• Proven ability to manage complex campaigns
• Multichannel exposure- print, digital, sales force
• Managing agency & 3rd party relationships
• Effective collaboration with sales teams, deploying brand tactics and translating strategy into action
• Professional, accountable and collaborative team player

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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