Marketing Manager

Job Title:

Marketing Manager

Location:

CityScape

What you'll do:

We are seeking an experienced and dynamic Marketing Manager to join our team. As Marketing Manager, you will assist the Senior Marketing Manager in developing, leading and executing marketing strategies for Juris Banking, Business Escrow Services and Western Alliance Trust Company, key business lines of business for the bank. You'll be a leader in the marketing department and serve the organization as a whole with broad scope of responsibilities across geographies.

One of your key responsibilities is to be a resource for executives and sales teams, business units and departments on strategic marketing initiatives, public relations, event marketing and general sales support.

• Assist the senior marketing manager in managing marketing strategies and budgets for business line(s), new or enhanced products, company strategic initiatives and special projects.
• Collaborate with the marketing team and business lines to create and update collateral and to develop promotions and/or campaigns to support the selling of bank products and services including collateral for all media outlets (print, radio, TV, online, billboard, etc.), email and social. Manage campaign reporting.
• Assist in managing PR consultants, developing presentation decks/talking points and may create media alerts, press releases and other materials as needed for public relations efforts.
• Responsible for maintaining website content, keeping it refreshed and engaging.
• Support the senior marketing manager in performing market and competitive research, gathering data from targeted sources useful in the sales process.
• Assist with the development and maintaining a collection of final reporting on event marketing initiatives including budget analysis, sales leads and opportunities, and other relevant event data, utilizing this information to make recommendations about future event marketing investments.
• Maintain compliance approvals for auditing purposes.
• Provide supervision to and direct the activities of marketing staff (if assigned); may perform supervisory tasks such as performance appraisals, disciplinary actions, and interviewing candidates for employment; develop work schedules; provide necessary training and coaching. 

What you'll need:

• High School diploma required; Bachelor's degree in related field preferred.
• 8+ years of direct, related experience in Marketing & Communications.
• Bank, law firm or other professional services marketing experience a plus.
• Advanced knowledge in managing marketing campaigns across media, social and email.
• Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices a plus.
• Knowledge of the digital marketing ecosystem and various marketing technology platforms including social media, marketing automation, Google Analytics and project management tools a plus.
• Strong project management acumen. Experience using Workfront a plus.
• Advanced skills in personal computer operation (e.g., Microsoft Word, Excel, PowerPoint). Experience with Adobe Creative Suite and Canva a plus.
• Advanced speaking and writing skills for internal and external audiences (ex: sales or leadership).
• Previous leadership experience preferred.
• Occasional travel required.

Benefits you’ll love:
We offer all the important things you'd want — like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, you’ll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!

About the company:

Western Alliance Bank is a wholly owned subsidiary of Western Alliance Bancorporation. Alliance Bank of Arizona, Alliance Association Bank, Bank of Nevada, Bridge Bank, First Independent Bank, and Torrey Pines Bank are divisions of Western Alliance Bank; Member FDIC.  AmeriHome Mortgage is a Western Alliance Bank company.

Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email HR@westernalliancebank.com or call 602-386-2488.  When contacting us, please provide your contact information and state the nature of your accessibility issue.  We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.

© Western Alliance Bancorporation