Paid Media Manager, AMER SMB

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. 

As a Paid Media Manager focusing on the small business segment in the Americas region, you will lead the strategy for multiple channels in our paid media portfolio, with a particular emphasis on video and display advertising. You will be part of a cross-functional team, collaborating closely with our media agency, analytics, data science, creative, and product marketing teams to drive measurable growth. This role emphasizes scaling high-quality acquisition strategies that are both integrated and effective, fostering a cohesive approach across the business. 

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve:

• Lead and enhance AMER paid media campaigns, focusing on acquisition and conversion scalability through ongoing experimentation and performance enhancement.
• Collaborate with media agencies and cross-functional internal teams, including analytics, data science, creative, product marketing, and revenue marketing, ensuring strategic alignment and flawless execution.
• Analyze campaign data, manage reporting workflows, and derive actionable insights to influence strategic decisions and foster continuous improvement.
• Develop and execute a strategic roadmap for optimization, identifying growth opportunities aligned with business objectives.
• Conduct performance reviews, campaign retrospectives, and comprehensive analyses for key internal stakeholders, communicating findings effectively.
• Implement measurement best practices, such as incrementality testing and lift studies, in collaboration with Analytics and Data Science, to enhance media mix decisions and maximize ROI.
• Align with other paid channel leads to ensure cohesive and effective acquisition strategies across SMB campaigns.

About you:

• Experience managing and optimizing paid media campaigns in digital marketing or paid acquisition roles, ideally in a B2B or SaaS environment, encompassing 5–8 years.
• Proficient in programmatic channels, audience targeting strategies, and bidding models.
• Proven track record in developing and executing paid media plans that achieve measurable performance outcomes.
• Analytical and hands-on in utilizing data for decision-making, incrementality measurement, and result optimization; familiarity with lift testing, A/B experimentation, or media mix modeling (MMM) considered a plus.
• Skilled in managing agency relationships and vendor partnerships, ensuring accountability and fostering productive collaboration.
• Effective communicator, capable of translating performance data into insights and articulating strategy, findings, and recommendations to cross-functional partners and leadership.
• Self-directed with the ability to work independently while effectively collaborating across teams, including creative, analytics, product marketing, and other paid channel leads.
• Driven by a passion for continuous improvement, experimentation, and learning, maintaining a growth mindset focused on achieving business outcomes.
• Demonstrated curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $182,000 - $207,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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