Marketing Manager - Surgery

Description

We are a fast-growing market leader with an entrepreneurial culture and are always looking for exceptional talent. Join a company where you will have an opportunity to grow professionally and personally and give strength as part of a company that Manufactures Products That Change Lives. We are seeking a creative and organized Marketing Manager/Senior Marketing Manager.

The ideal candidate will be an effective collaborator and motivator who can independently lead project teams to develop and implement strategic upstream and downstream marketing initiatives for our portfolio of Placental Tissue products in the Surgery market segment. This individual must have extensive commercial experience in sales and/or marketing, thrive in a fast-past environment and be able to track multiple ongoing projects and responsibilities simultaneously. 

This position reports to the Senior Vice President, Marketing. Primary responsibilities are:

· Lead implementation of all strategic marketing initiatives for the Surgery 

  portfolio of products

· Establish a highly differentiated portfolio of products with brands that contain 

  clear brand identity/presence, positioning and value propositions

· Develop and implement creative & impactful marketing campaigns for all 

  brands in the portfolio that engage customers and differentiate from 

  competitive products in the target market

· Work collaboratively with R&D to develop needed clinical data and evidence for 

  the portfolio to support successful market penetration and share gain

· Work collaboratively with Sales Leadership to develop aligned GTM tactics and   

  promotional campaigns 

· Lead execution of all product development, market research and pricing tactics

· Develop and implement innovative ways to connect with target audiences 

  (social media, etc.) & increase brand awareness and reach across multiple 

  platforms

· Direct analytical data gathering and Voice of the Customer activities

· Attend conferences, meetings, conventions, in order to stay current on market 

  trends and new research

· Create and adhere to marketing budgets

Requirements

· Education: Bachelor's degree in marketing, communications, business administration or scientific discipline; MBA preferred

· Experience:  4-7 years of experience in marketing and/or sales; 7+ years of experience for Senior title

· 3-5 years of portfolio brand management that included annual business planning development

· 1-3 years of sales experience preferred

· Extensive experience/knowledge in marketing products to Surgeons for use in the OR

· Experience/knowledge with CTPs and/or skin substitute wound care technologies utilized to treat acute/complex wounds in the OR

· Experience in new product development (market research, business case development, etc.)

· Personally responsible for launching 3-5 products during his/her career

· Proven dynamic leadership and project management skills

· Strategic, innovative and creative personality with a strong business acumen

· A passion for working in and managing a fast-paced, collaborative environment

· Adept multi-tasker with ability to quickly prioritize and effectively delegate tasks

· Ability to travel up to 20% overnight

Working Conditions

• Repeating motions that may include the wrists, hands and/or fingers
• Remaining in a stationary position, often sitting for long periods of time
• Reading a computer monitor
• Operating office equipment including computer, desk phone, copy                       machine, scanner, printer, postage machine
• Frequent standing for periods of time
• Must be able to lift up to 25 lbs.
• Full-time position, with standard office hours; occasional extended hours may be required to meet deadlines or manage special projects.