Product Marketing Manager
Cassidy is a no-code platform that lets businesses build AI assistants to automate complex, multi-step workflows using their company’s tools, knowledge, and processes. Our platform connects with Slack, Notion, Zendesk and more, and turns messy, manual work into intelligent systems powered by LLMs.
We’ve just closed our Series A and are building a world-class team to define the future of AI in the workplace.
About the Role
We’re looking for a Growth & Product Marketing Manager to own how Cassidy is positioned and discovered. You’ll craft the story, bring new features to market, run demand gen campaigns, and equip our sales team with everything they need to close.
This is a hands-on, full-stack marketing role. You’ll write copy, design campaigns, coordinate product launches, run paid experiments, build sales decks, and drive pipeline. You’ll report to the CEO and collaborate closely with Product, Sales, and Founders.
What You'll Do
🧠 Positioning, Messaging & Differentiation
Develop clear, compelling messaging that communicates Cassidy’s value and differentiation
Create foundational assets: website copy, product one-pagers, demo scripts, battle cards, and pitch decks
Conduct lightweight user research and competitive analysis to inform positioning and GTM strategy
Collaborate with Product to shape how we talk about new features and capabilities
🚀 Campaigns, Demand Gen & Website Strategy
Plan and execute integrated marketing campaigns that drive awareness and generate leads
Run experiments across paid channels, email, and landing pages to grow top-of-funnel
Own and evolve our website as a key conversion engine—optimize messaging, flows, and SEO
Track campaign performance and iterate quickly based on what’s working
🛠 Product Launches & Enablement
Own the end-to-end GTM motion for product launches, from beta to public release
Coordinate across Product, Sales, and Customer Success to ensure smooth rollout and adoption
Build launch briefs, email sequences, FAQs, and enablement materials
Train internal teams on what’s launching and how to position it
📈 Sales Support & Customer Stories
Create collateral to support sales conversations: decks, ROI tools, use case libraries, etc.
Transform success stories into case studies and examples that make Cassidy easier to understand and buy
Partner with the Sales team to refine ICP definitions, messaging by persona, and objection handling
You Might Be a Fit If You…
Have 3–5 years of experience in product marketing, growth marketing, or full-stack B2B marketing
Have launched SaaS products and driven pipeline through campaigns, messaging, and content
Are a strong writer who can make complex ideas simple and compelling
Love operating across strategy and execution—you’re equally excited about copywriting and conversion rates
Think in systems: you build repeatable assets and frameworks, not just one-offs
Are curious about AI and how it changes the way work gets done
Thrive in fast-paced, high-trust environments with lots of ownership
Are based in NYC or open to relocating (we’re in-office 4–5 days/week)
Why Join Cassidy?
Competitive compensation (base + equity)
Medical, dental, and vision insurance
Unlimited PTO with a culture of high autonomy and high impact
Work at the forefront of AI adoption and enterprise automation
Help define how the next wave of companies adopt and scale AI
Average salary estimate
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