Vice President, Marketing - job 1 of 2

Overview

Concentra is recognized as the nation’s leading occupational health care company.

With more than 40 years of experience, Concentra is dedicated to our mission to improve the health of America’s workforce, one patient at a time. With a wide range of services and proactive approaches to care, Concentra colleagues provide exceptional service to employers and exceptional care to their employees.

The Vice President of Marketing will develop, manage, and implement marketing programs in support of enterprise strategy and objectives. The VP will be responsible for the overall marketing strategy, including but not limited to positioning, product marketing, branding, public relations, lead generation, and digital engagement. The VP will partner with key functional areas, especially Sales, to develop communications that support strategic relationships and drive business growth. This leadership position reports to the Chief Marketing and Innovation Officer.

This role directs a team that works with the necessary stakeholders to develop, deliver, and manage all external communications and digital customer touchpoints to deliver brand/product preference and use, an exceptional customer experience, and enhanced customer acquisition and retention. The ideal leader will have a passion for brand management, B2B marketing, digital marketing, data, and innovation, especially the unique and valuable role modern marketing plays in facilitating enterprise success.

The VP of Marketing must be a strong leader with the ability to drive marketing activities on a companywide basis, capable of establishing tactical plans and being accountable for results. This is a fantastic opportunity for an experienced marketing leader seeking a professional environment and eager to bring new ideas and energy to a dynamic company in a stable industry.

Responsibilities

• Lead the planning, development, and execution of Concentra’s marketing, public relations, communication, and digital strategies and initiatives to support company growth, elevate the customer experience, and enhance the Concentra brand.
• Provide strategic marketing leadership in developing and delivering the company vision.
• Oversee corporate communications and act as corporate spokesperson, including composing and distributing press releases and responding to media inquiries.
• Provide editorial direction and oversee the writing, design, production, and distribution of marketing materials and publications, e.g., articles, brochures, etc.
• Manage and lead the evolution of Concentra’s digital ecosystem within the context of the broader enterprise strategy.
• Direct the successful planning, development, and execution of cross-functional digital programs to maximize customer satisfaction, maintain profitability, and grow market share.
• Introduce innovative marketing initiatives that allow Concentra to reach key audiences through new media or channels.
• Work closely with Product and Clinical teams to develop marketing strategies to increase perceived service/product value and customer conversion and use.
• Create and oversee Concentra’s thought leadership strategy by identifying and pursuing opportunities to broaden and enhance Concentra's brand awareness and reputation in the marketplace.
• Build a strategic relationship with cross-functional areas that facilitates the coordinated development and delivery of communications and digital experiences to optimize impact and engagement.
• Provide leadership and coaching to the marketing organization to foster an environment that attracts and retains superior talent.
• Manage all marketing-related resources and budget, including external agencies/resources, to ensure high-quality deliverables are delivered on time and within budget.
• Establish and continually adapt corporate policies and standards related to internal and external communications, including media, social, forms, proposals, and content.
• Develop, monitor, and convey measures of marketing productivity and impact, including success criteria for all marketing programs and activities.

Qualifications

• Education Level: Bachelor’s Degree ; Major: Marketing, Business Administration, or a Communications-related field
• Bachelor’s degree from an accredited college or university or equivalent education and experience
• Graduate degree is preferred
• Customarily has at least 10 years of experience in marketing senior management, at least 5 years with large, national healthcare, workers’ compensation, or B2B-focused companies, leading strategic marketing and marketing communications
• Multiple years of experience in public relations, including significant exposure to external media and experience with media management
• 10+ years overseeing an enterprise digital program with direct accountability for maximizing customer satisfaction, revenue growth, and market share via digital channels
• Experience leading top-performing teams, including operational accountability for digital, media, content, and creative teams
• Previous functional oversight of creative and proposal development teams, processes, and results
• Experience working within a matrixed organization - integrating and balancing various priorities and teams to achieve common goals and objectives
• Previous accountability for corporate brand standards and communication policies
• Must have detailed knowledge of and experience in the healthcare industry

Job Related Skills/Competencies

• Solid understanding of industry and stakeholder dynamics in health care
• Strategic thinking: Ability to develop marketing strategies supported by sound analysis and plot a path to success
• B2B expertise: Understands B2B model and strategies, including stakeholder economics, objectives, and behavior
• Marketing champion: Understands and leverages the art and science of marketing discipline to support business objectives
• Digital expertise: Knowledge of digital platforms and channels
• Impact mindset: Values, leverages, interprets, and shares data and analytics to inform marketing strategies and assess marketing impact
• Customer-centric: Focus and interest in understanding customer needs and behaviors
• Communicator: Excellent verbal and written communication skills, including ability to write in a journalistic style customary for corporate and external publications and team builder.
• Brand Management: Understands brand positioning and development.
• Executive presence: Ensures organizational and team focus on key priorities, provides clear direction, delegates, motivates, communicates, and coaches
• Company voice: Ability to engage with management, customers, employees, media, and the community, including offering sound media relations and issue management advice to executive leadership
• Executive decision making: Decisive and able to lead the organization towards a defined goal
• Creativity: Ability to convey a story that highlights Concentra’s brand and elevates our market positioning
• Influence: Strong interpersonal skills, modeling exemplary tact and diplomacy with all levels of executives, managers, and other colleagues
• Entrepreneurial spirit: Takes the initiative to drive the business to success
• Agility: Ability to manage and plan at both the strategic and operational levels
• Efficiency: Demonstrated ability to work effectively in a fast-paced, multi-task environment

Additional Data

Employee Benefits

• 401(k) Retirement Plan with Employer Match
• Medical, Vision, Prescription, Telehealth, & Dental Plans
• Life & Disability Insurance
• Paid Time Off
• Colleague Referral Bonus Program
• Tuition Reimbursement
• Commuter Benefits
• Dependent Care Spending Account
• Employee Discounts

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation, if required.

*This job requires access to confidential and sensitive information, requiring ongoing discretion and secure information management*

Concentra is an Equal Opportunity Employer, including disability/veterans