Field Marketing Manager
- Lead regional local marketing strategy and execution, enhancing brand recognition, consistency, production and performance working cross-functionally with internal and external stakeholders.
- Support and optimize omni-channel marketing plans to help drive leads, sales, and retention, advising on creative, media mix, promotions, investment levels, KPI targets and best practices.
- Serve as primary marketing liaison for regional operations and franchisees, national sales, and new gym openings teams, offering strategic guidance and support across paid, owned and earned channels. Utilize the national creative and media strategy, leveraging the national creative and best practice toolkits, and understanding the role of paid/owned/earned media in local marketing plans to provide guidance and recommendations for franchisee’s marketing plans utilizing our centralized agency partner network.
- Manage creation of custom local brand assets and collaborate with local media/vendor partners to implement best practices.
- Guide strategic initiatives and ensure alignment with national creative/media strategy and agency partners.
- Deliver ongoing franchisee and corporate staff training through webinars, tools, and best practices sessions.
- Collaborate closely with acquisition/member marketing and enterprise-wide marketing teams for integrated marketing campaigns, toolkits and data sharing.
- Analyze marketing KPIs; provide actionable insights to improve results and identify opportunities.
- Share field insights to refine national creative, test strategies, and improve playbooks.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 3+ years of experience in marketing, digital marketing, advertising, media and/or account management within a multi-unit business/franchise model a plus.
- Strong organizational, troubleshooting, and problem-solving abilities. Ability to think objectively and creatively with a solution-oriented and positive mindset.
- Ability to thrive in a fast-paced environment and manage multiple projects and deadlines simultaneously.
- Confident presentation and interpersonal skills, with the ability to collaborate. across teams. Excellent communication skills — written, visual, and verbal.
- Proficiency in email marketing, and digital advertising platforms. Knowledge of HubSpot and GA4 a plus.
- Experience in Word, Excel and PowerPoint. Proficiency in marketing analytics and campaign performance reporting.
- This is a hybrid role based in our Headquarters near Grand Central in New York City, requiring on-site presence three days per week. We are open to a fully remote arrangement for exceptional candidates located in the West U.S. Region, which this role supports. In such cases, occasional travel to the NYC office will be expected.
- Generous, flexible paid time off
- 401(k) plan with discretionary matching opportunities.
- Comprehensive medical, dental, and vision benefits – because your health matters
- Health savings and flexible spending accounts
- Basic life and AD&D insurance, plus short-term and long-term disability coverage
- Employee Assistance Plan, which offers confidential counseling and support services whenever you need it.
- Education assistance program
- Free Crunch Gym Membership across all our clubs, nationwide
- Milestone Anniversary Recognition program
Flexible work from home options available.
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