Paid Social Media Manager
Skills
- Deep technical knowledge of paid advertising on Meta Business Suite, LinkedIn Ads, X, and YouTube.
- Advanced proficiency in Excel and Google Sheets for data analysis and reporting.
- Strong social media content curation, writing, and editing skills.
- Ability to analyse complex data and communicate insights effectively.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Proactive approach to staying informed about industry trends.
Responsibilities
- Develop, plan, set-up, and optimise paid social media campaigns on platforms including Meta, LinkedIn, X, YouTube, and Reddit.
- Monitor and adjust targeting, bids, ad creatives, and landing pages to maximize ROI.
- Conduct A/B testing to improve ad performance.
- Define KPIs, analyse campaign performance data, and translate insights into actionable recommendations.
- Present campaign strategies and results to internal stakeholders and clients.
- Collaborate with cross-functional teams including media strategy, content, and sales to ensure cohesive campaign execution.
- Stay updated on social media industry trends and algorithm changes.
Education
- Relevant degree or equivalent practical experience in marketing, communications, or related field.
Benefits
- Competitive salary with potential discretionary bonus.
- Incentive programme.
- Generous annual and parental leave policies.
- Volunteering days and well-being support.
- Free access to all Economist content.
- Country-specific benefits.
Average salary estimate
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