Director of Sales

Overview

Encore Fire Protection stands at the forefront of the industry as a comprehensive, full-service fire protection business serving the Northeast region spanning from Maine to Maryland. With a vast customer base exceeding 30,000 and a dedicated workforce of over 2,000 team members.

At Encore, our mission is more than a statement; it’s a commitment to delivering an unmatched experience to those who entrusted us with their safety and property. Through innovative solutions in fire suppression, sprinkler systems, and alarm, we strive to ensure the utmost protection to our customers.

But that’s just the beginning because what really sets Encore apart is simple. It’s our people. This isn’t just a slogan or something we slapped on a t-shirt (well we did that too). It’s a fundamental belief. We understand that exceptional people drive exceptional companies.

As part of Encore's mission to be the best fire protection company the industry has ever seen, we have joined forces with Fireline Corporation, headquartered in Baltimore, Maryland. This partnership not only allows us to expand our footprint and find top talent in the Maryland area, it also allows us to work with industry leaders who strive for the same level of excellence as we do.

As a Regional Sales Director, understanding the role people play in propelling our business forward shapes our sales strategy. Prospective customers need to know that behind every service, small or large, stands a team of individuals who are equally as passionate at keeping millions of people safe as they are at making the customer service experience seamless.

Your Path to Success will be measured in these following ways:

Strategic Leadership and Team Development

• Define and oversee strategic sales goals, territory assignments, KPIs, and organizational sales structure to drive revenue growth and market expansion.

• Lead and mentor the sales team through regular one-on-one development sessions, focused not just on metrics but on strategic skills and career progression.

• Conduct in-depth performance evaluations semi-annually, identifying trends, opportunities, and risks at the individual and team levels.

• Build a coaching culture that enhances key sales competencies, including consultative selling, complex negotiations, and strategic prospecting.

• Address underperformance swiftly and decisively, while cultivating a high-performance sales culture rooted in accountability, results, and continuous improvement.

• Ensure the scalability of the sales process to support year-over-year revenue growth without a proportional increase in headcount.

• Optimize and enforce the consistent use of sales technologies (CRM, prospecting tools, automation) to drive insights, efficiency, and predictability.

• Develop and deliver a comprehensive sales enablement program, including internal and external training resources aligned with business goals (quarterly cadence).

• Facilitate highly focused, strategic sales meetings to foster alignment, share best practices, and reinforce company objectives.

• Promote team cohesion and morale through intentional team-building initiatives, both onsite and offsite.

• Lead full-cycle recruiting, hiring, onboarding, and development for top-tier sales talent to strengthen bench strength and succession planning.

Customer Experience and Strategic Account Management

• Maintain a deep pulse on customer needs, pain points, and emerging challenges; collaborate cross-functionally with Strategic Account Managers (SAMs) and Operations to ensure a differentiated, customer-first approach.

• Act as an executive escalation point for strategic client relationships and major service challenges, balancing advocacy for the customer with business needs.

• Provide oversight and strategic input on complex or customized pricing initiatives, ensuring they align with profitability targets and long-term customer success.

• Personally lead negotiation strategies and execution on large, high-value, or complex opportunities that materially impact company growth.

Your Goals:

• Manage, coach, and lead a team of 10 salespeople
• Increase market share in your assigned region
• Maintain sales costs within the goal (predetermined) or (YOY increase/decrease depending on type of sale)
• Responsible for overall sales growth at top line as well as booked margin increase YOY

Benefits:

As a company, Encore is hyper-focused on developing a culture that thrives on success and is energized by the fact that we get to make peoples' lives better and safer each day. One of the ways we do this is by generously rewarding all those who contribute to our continued growth. But we also believe that not all rewards are monetary. Here are just a few a few perks that a successful individual in this role can expect:

• Salary commensurate with experience with opportunity for a results-driven bonus based on personal output and effectiveness in role. Expected salary range between $120,000 - $140,000 yearly. 
• No matter how you found us, we’re all about growth—yours and ours. While we’re required to post salary ranges (because transparency matters), we strongly encourage you to apply even if your expectations don’t line up exactly with the numbers. We’re a fast-evolving company with roles, projects, and opportunities that often go beyond what’s listed online.  If you’re excited about the work we’re doing and the culture we have, we’d love to hear from you.
• Purpose and results driven work environment (work smarter not harder)
• We dress for the objective which means most days we wear jeans but occasionally we wear suits. As long as you know which situations require which (or aren't afraid to ask), you'll be all set!
• Speaking of attire, we offer all employees Encore gear when they join the team
• Freedom to express ideas - a culture of willingness to test, try, modify, adopt, enhance, improve and CHANGE as needed
• Access to leading edge web-based productivity tools
• Participation in 401(K) that includes employer match
• Medical, Dental, and Vision benefits
• Company-paid life insurance policy of $50,000

Encore Fire Protection is an Equal Opportunity Employer.

Encore Fire Protection is an E-Verify Employer

As an EEO/AA employer, Encore Fire Protection considers applicants for employment without regard to, and does not discriminate on the basis of, gender, sex, sexual orientation, gender identity, national origin, age, race, protected veteran status, disability, or any other legally protected status

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