Creative Lead, Paid Social at Garage (YC W24)

About Garage

Garage is a marketplace for used equipment and vehicles, starting with government surplus. By automating every part of the transaction—including payments, freight, paperwork, warranty, and financing—we reduce what used to take months down to minutes. We're building the modern platform for equipment that powers America’s essential industries.

Our team has worked at top companies (Twitter, Goldman Sachs, Ramp, Whatnot, PayPal, Honey) and is backed by world class investors including Y Combinator, Initialized Capital, and FJ Labs.

What we are looking for:

We’re seeking a resourceful and results-driven Creative Strategist to ideate, produce, and iterate on performance-driven ad creative for social platforms. You’ll combine data-driven insights with creative storytelling to develop concepts that drive efficient customer acquisition and deliver on key growth metrics.

This role is ideal for a creative thinker who’s comfortable writing compelling ad scripts, producing and editing short-form video, collaborating with creators, and constantly iterating based on performance data. You’ll play a critical role in scaling paid social efforts by producing thumb-stopping creative that converts.

You may enjoy this role if:

• You can break down why a trending video worked—and how to recreate its structure with a brand voice

• You’re comfortable going from scriptwriting to shooting to editing—whatever it takes to get the next winning ad live

• You thrive in fast-paced, high output environments where speed and quality both matter

Key responsibilities:

• Concept and develop ad creative for paid social (Meta, TikTok, YouTube, etc.) that aligns with performance marketing goals

• Analyze creative performance data and use insights to drive iterative testing and new creative directions

• Write ad scripts and creative briefs for internal and external production

• Direct shoots, source content, and edit video content for various ad formats

• Collaborate with broader marketing team (media buyers, designers, etc) to produce high-performing campaigns

• Maintain a pulse on trends in short-form video, social storytelling, and platform best practices

Qualifications

• 3+ years of experience in creative strategy, digital content production, or performance marketing

• Strong storytelling, copywriting, and visual communication skills

• Hands-on experience editing videos and creating static ads for paid social (CapCut, Adobe Premiere, Figma, or similar tools)

• Comfort analyzing ad creative performance metrics and translating them into actionable insights

• Proven track record producing high-performing paid social creative

• Experience working in a fast-paced startup, marketplace, or high-growth e-commerce environment preferred

• [Optional]

  • Understanding of ad testing frameworks and creative iteration strategies

  • Portfolio or reel of performance ad creative or other videos you’ve created.

You could work anywhere, so why Garage?

• We’ve grown revenue 10x in the last year

• We have a product loved by users– used daily to procure mission-critical equipment across the country

• We’re punching well above our weight– everyone joining at this stage will have outsized impact

• We have talent dense team operating in a high performance culture, in-person in NYC

• We’re backed by world class investors including Y Combinator, Initialized Capital, FJ Labs, and more

As part of our close-knit team, you’ll be one of the first 15 employees to join alongside the founders. You’ll take on meaningful responsibilities and play a key role in our next stages of growth.

More about Garage

Our values

• Growth oriented. We invest in people who grow as the company grows. We all should be constantly learning.

• Humility. Everyone has a lot to give and a lot to learn. We believe in creating an environment where the best ideas win and acknowledging when we are wrong.

• Customer focused. We love our customers. Customer success is our success.

• Hack to success. We move fast and take big swings. We always aim for a solution that addresses 80% of the problem in 20% of the time. We make informed bets, launch quickly, and iterate.

• Having fun. Be unapologetically you! We love our game nights, company outings, and firefighting merch.

What we offer:

💰 Competitive salary and stock options

🏥 Comprehensive health, dental, and vision insurance for you and all your dependents

🌮 Enjoy regular team lunches at our New York City office

🏝 Unlimited paid time off every year

🏋️ $100 / month wellness stipend

🛫 Annual team offsite

We realize applying for jobs can feel daunting at times. We don’t expect you to check all the qualification boxes and encourage you to apply if you have experience in some of the areas.

The salary range for this role is $80,000 to $120,000 USD base + equity + benefits. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. This compensation range may also be modified in the future.

As an equal-opportunity employer, we are committed to building an inclusive environment where you can be you. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, natural origin, age, disability, pregnancy, gender expression or identity, sexual orientation, or any other legally protected class.