Head of Growth
Skills
- Expertise in growth marketing within healthcare or pharma
- Experience scaling consumer-facing products for physicians and HCPs
- Proficient with marketing and analytics tools (Meta Business Suite, Mixpanel, Appsflyer, LogRocket)
- Ability to run multi-channel campaigns including paid social, SEM, content, SMS, email
- Strong analytical and creative problem-solving skills
- Understanding of pharma marketing regulatory and ethical standards
Responsibilities
- Own the full growth funnel including acquisition, activation, retention, and referral
- Define and execute A/B tested marketing experiments
- Identify scalable user acquisition channels: organic, paid, partnerships
- Build targeted go-to-market strategies for HCPs
- Create incentive and onboarding programs that appeal to medical professionals
- Collaborate with product teams to optimize onboarding and in-app engagement
- Support pharma partnership growth strategies aligned with UX
- Develop dashboards and reports to measure growth initiatives
- Analyze usage patterns and cohort behavior to inform strategy
Education
- Bachelor’s degree in Business, Marketing, Healthcare, or related field required
Benefits
- Comprehensive healthcare including health, dental, and vision
- Life insurance coverage
- Unlimited Paid Time Off
- 401K matching program
- Support for professional growth and development
- Inclusive, diverse workplace community
Average salary estimate
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