Director, Strategic Growth

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

NBC Sports Next is where sports and technology intersect. We’re a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within our three groups: Youth & Recreational Sports; Golf; and Emerging Media.

At NBC Sports Next, we make playing sports better through innovative technology and immersive experiences for athletes, coaches, players and fans. We equip more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, the largest youth sports club, league and team management platform; GolfNow, the leading online tee time marketplace and provider of golf course operations technology; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, and coaching, tips; TeamUnify, swim team management services; and GoMotion, sports and fitness business software solutions.

At NBC Sports Next we’re fueled by our mission to innovate, create larger-than-life events and connect with sports fans through technology that provides the ultimate in immersive experiences.

NBC Sports Next includes two groups. This role is part of our Golf and Entertainment group.

Golf fuses the team behind products and services like GolfNow, TeeOff and GolfPass, which better connects golfers and golf facilities around the world through innovative solutions like cloud-based golf course management and SmartPlay contactless technology and services that create optimum golfing experiences.

Come join us as we work together as one team to innovate and deliver what’s Next.

• As Director, Strategic Growth, you will be responsible for developing and owning the long-term roadmap for product strategy, pricing, and customer acquisition across GolfPass and Fandango FanClub subscription products. This role will lead cross-functional efforts to identify new customer segments, shape product-market fit, and build models that drive sustainable member growth and profitability. The ideal candidate blends deep acquisition marketing expertise with strong analytical skills and a strategic mindset focused on scalable impact.

In this role, you will be a part of the larger NBC Sports Next and Fandango Direct-to-Consumer team, leading strategy and expertise in product acquisition performance.

Key Responsibilities

Strategic Leadership & Roadmapping

• Define and own the long-term marketing roadmap for the acquisition of product strategy and pricing.
• Identify and prioritize new target audiences and market opportunities, validating product-market fit through research, data, and testing.
• Collaborate with Product, Finance & Revenue, and BI to align roadmap priorities with company goals.
• Create defined strategies based on performance goals to align with budget goals.

Acquisition Product Strategy

• Lead go-to-market planning for new and existing products focused on acquiring new users.
• Develop audience segmentation frameworks and lifecycle strategies that optimize targeting and growth.
• Drive cross-functional alignment on product messaging, positioning, and performance metrics.

Pricing Strategy & Optimization

• Working closely with the Revenue team, own end-to-end pricing strategy, including model development, testing, and iteration.
• Use SQL and data analysis to evaluate pricing performance, customer behavior, and profitability.
• Continuously refine pricing based on market signals, A/B tests, and customer feedback.

Analytical & Data-Driven Decision Making

• Extract, manipulate, and analyze large data sets to inform strategy.
• Monitor acquisition KPIs, pricing elasticity, CLTV, and conversion across products and channels.
• Work with BI analysts to build models, dashboards, and reports to provide visibility into acquisition and product-specific performance.

Team Leadership & Collaboration

• Attention to detail in evaluating performance trends, identifying wins as well as misses and resolving issues quickly
• Reporting and presenting on performance with expertise to varied executive audiences
• Representing GolfPass, FanClub and DTC as a strong communicator, with the ability to articulate your point-of-view, engage in fact-based discourse, collaborate, compromise, and bridge gaps across teams and stakeholders at every level
• Reports to Sr. Director, Growth & Member Marketing

Basic Requirements:

• 10+ years of relevant experience, preferably working in product development, lifecycle management, subscription services, product marketing, or related industries
• Able to effectively communicate the business story using data-driven insights
• Able to prioritize multiple projects and thrive in a dynamic, collaborative corporate environment that adapts as business needs change
• Able to lead cross-functional projects to move priorities forward to meet goals
• Strong business acumen with a desire to develop and build new programs and processes
• Leadership-minded, self-motivated, and driven to promote products and exceed goals
• A critical thinker who can use analytical skills to identify and solve problems strategically
• Experience working with technical teams and providing business requirements
• SQL experience with a strong grasp of data analytics and business intelligence tools (eg, Looker, Tableau, GA4, Excel), with the ability to concisely present results and provide actionable next steps
• Strong understanding of acquisition funnels, audience segmentation, and go-to-market planning
• Energetic self-starter passionate about professional integrity and excellence with a positive attitude

Desired Characteristics:

• Experience building or collaborating on revenue forecasts, financial models, or LTV:CAC frameworks to inform growth strategy and optimize budget allocation
• Track record of shaping and evolving product-market fit through data-driven insights, customer research, and financial modeling
• Comfortable owning product-level P&L, forecasting member growth and retention scenarios to inform strategic bets and roadmaps

Additional Job Requirements

• Hybrid: This position has been designated as hybrid, generally contributing from the Orlando office, a minimum of three days per week.
• Must be willing to work in the Orlando, FL office

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.