Senior Director, Product Marketing
Skills
- Expertise in customer segmentation, positioning, packaging, and GTM strategy.
- Experience leading product marketing in B2B SaaS/platform companies.
- Ability to operate across sales-led, product-led, and partner-led GTM motions.
- Strong communication and storytelling skills for executive influence.
- Capability to navigate ambiguity and align cross-functional stakeholders.
Responsibilities
- Define and implement strategy, structure, and operating model for the product marketing team.
- Develop audience segmentation, ecosystem strategy, and Ideal Customer Profiles.
- Craft differentiated positioning frameworks and messaging aligned across all buyer journeys.
- Lead go-to-market strategy and execution for new products, features, and integrations.
- Collaborate on pricing and packaging strategies to support platform growth.
- Build and scale repeatable GTM rhythms connecting planning, execution, and feedback loops.
Education
- Bachelor’s degree or equivalent experience required.
Benefits
- Welcoming and casual work environment.
- Wellness program offerings.
- Company retreats.
- Interaction with startup community leaders.
- Diversity, equity, inclusion, and belonging commitment with accommodations support.
Average salary estimate
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