Manager, Digital Media Activation
Skills
- Deep knowledge of media management processes and tools such as Google Campaign Manager, DSPs, Google Ads, Meta, LinkedIn, GA4, HubSpot, Salesforce, Crossix
- Strong understanding of tagging, trafficking, QA, and digital media measurement
- Experience with ad verification and fraud tools like IAS and DoubleVerify
- Proficiency with media analytics and reporting tools
- Familiarity with data governance and compliance standards
- Excellent organizational, project management, and communication skills
Responsibilities
- Execute media plans strategically and timely, ensuring creative alignment with brand goals and deadlines
- Manage vendor relationships and client communications including status calls and digital media planning
- Set up, traffic, tag, quality assure, and launch diverse digital campaigns in ad management platforms
- Ensure campaigns are tagged for engagement measurement, verification, and effectiveness
- Conduct thorough QA of creative assets, tags, and campaign setup prior to launch
- Monitor campaign performance and pacing, recommending in-flight optimizations
- Lead development of performance reports and assist in cross-channel analysis
- Implement data governance and compliance protocols aligned with privacy regulations
Education
- Bachelor’s degree in Marketing, Advertising, Business, or related field (preferred)
Benefits
- Competitive salary within the $105,000-$115,000 range
- Opportunity to work in a hybrid model with flexibility between New York and Summit, NJ
- Development-focused, inclusive work environment
- Engagement with industry-leading tools and cross-functional teams
Average salary estimate
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