Paid Media Analyst, Senior | Home Services

This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

This role is not open to visa sponsorship or transfer of visa sponsorship including those on OPT and STEM-EXT OPT, nor is it available to work corp-to-corp.

Are you passionate about paid media, the PPC industry, and scaling businesses through user acquisition growth? We are looking for world-class paid media talent to help us grow various lines of business within our Home Services vertical by optimizing existing accounts, launching new partnerships, and expanding into additional channels. We are looking to take our paid media strategy to new heights with a multi-channel strategy, robust data tracking and analytics focus, and world-class user journeys.

What You’ll Do

• Create and execute innovative paid media campaigns focused on driving user acquisition at scale working with both internal and external stakeholders.
• Manage the strategic vision and execution of campaigns across SEM while generating the investment cases for Social and other platforms.
• Analyze and provide recommendations to scale campaigns quickly and profitably.
• Translate a complex competitive landscape into actionable insights on which the team can execute.
• Work with external vendors to amplify your impact and drive results at scale.
• Get deep into the data and tracking of our campaigns helping our team build a sustainable paid media platform.
• Use tools like SQL, LLMs, Hightouch, and Python to dive deeper into the data, understand our paid media tracking, apply different attribution models, and design experiments to optimize performance and drive incrementality.
• Collaborate with Customer Experience and Product teams to optimize user journeys on paid media landing pages.

What We’re Looking For:

• Analysts with a passion to use world-class experiences and economics to drive profitable paid media campaigns.
• At least 3-6 years of experience of data-driven marketing with experience directly driving towards down-funnel user acquisition preferred.
• Strong analytical background specifically in marketing with robust SQL skills. Ability to identify marketing trends and improve performance through optimization.
• Ability to collect, mine, and manipulate data from disparate data sources with a willingness to dig deeper and understand the process that creates data.
• Significant experience in SEM required with experience in other channels (e.g. Social) preferred.
• Experience working with UX and creative teams to optimize user journey on landing pages is a plus. 
• Direct management of younger talent is a plus with an opportunity to have a team grow around you.
• Self-starter with willingness to drive the business forward and take ownership of tasks, tactics, and strategy. Flexibility with evolving strategy a must.
• Outstanding communication skills at all levels of the marketing and product organizations. You will work with internal teammates at all levels from Analysts to Senior Leaders in addition to owning the relationships with partners and external vendors.

Compensation

Cash Compensation Range: 100,000 - 130,000

*Note actual salary is based on geographic location, qualifications, and experience. 

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program