Senior Designer, Footwear

Purpose & Overall Relevance for the Organization:

• This role will successfully combine Reebok’s brand DNA and market feedback to create innovative footwear designs that meet/exceed the needs and expectations of our consumer
• This level of designer Incorporates fresh, market-relevant ideas into designs that push design boundaries while remaining brand relevant
• This level of designer is mature enough to be the innovator, a broader thinker and category influencer
• This designer will build internal partnerships with PMs and Developers to ensure the team is successful

Key Responsibilities:

• Actively supports and participates in Seasonal Design Direction workshops, DIG offsites and other design
• events.  Helps influence Creative Direction and DIG outcomes into actionable information that
• influences footwear
• Thorough knowledge of manufacturing, business and consumer needs.   Breaks down complex problems
• to arrive at multiple solutions regardless of emotions (business first).  Calls on experts if necessary
• Understands where to push/innovate
• Can prioritize product details that offer the greatest impact to achieve required TFOB
• Demonstrates a thorough knowledge of our industry, the competition, the consumer, product costing, product performance and manufacturability to formulate the best design outcome
• Expected to travel to Asia for development trips and domestic/international for trend research trips

Key Relationships:

• Capable of clearly guiding junior level designers.  Has helped set category goals and is capable
• of guiding others toward achieving these goals
• Works well autonomously
• Accountable for partnering with Marketing and Product Development in conjunction with the Design
• Manager to make appropriate business and product ideation decisions.  Supports and advocates for
• design process.  Offers recommendations for improvement of processes
• Meets key deadlines for projects and assures that direct reports (if applicable) are doing the same
• Has a solid understanding of the product creation process and timelines
• Maintains constant communication with all relevant team members to ensure smooth flow of information
• and creation process

Knowledge Skills and Abilities:

• Solid understanding of construction and process.  Presentation drawings clearly illustrate design
• Intent with honest proportions and resolved details.  Consistently applies color and materials relevant to
• brand, consumer & retail
• Aesthetics driven by Brand DNA, Seasonal Direction and functional/aesthetic desires of the consumer
• Solid experience with 2D/3D tech drawings.  Mastered Tech Pack creation
• Understands the effects of subtle changes to benefit comfort & performance
• Prepares and delivers effective design presentations (visually and verbally) to all levels within the org
• Delivers presentations that are informative, concise and sell concepts effectively.  Can read an audience
• and adjust in real time.  Can debate concept direction and business need
• Can manage a heavy workload and leads by example

• Influential designer within category
• Knowledge of Reebok's consumer segments through involvement in consumer research, personal
• research, personal involvement in consumer segment.  Retail knowledge based on personal and team
• retail visits
• Understanding of Brand DNA and consumer needs and consistently applies this knowledge to
• concepts.  Understands manufacturing processes and cost drivers.  Maintains constructive partnership
• with team and leadership
• Solid experience with Adobe Illustrator, Photoshop.  3D CAD experience is a Benefit.  Solid skills with rendering.  AI rendering skills are a beneficial

• Completed BA or Master's degree in Design
• 5+ years of experience within Athletic Lifestyle brand