Digital Marketing Strategist
Description
Work Location: In-Person
- Must be able to work on-site
- Address: 1500 W River St, Chippewa Falls, WI 54729
Spectrum Industries, Inc. is looking for a new team member that develops, optimizes, and manages digital content to enhance the company's online presence. This role focuses on improving website search engine optimization, coordinates product marketing, and executes digital campaigns across platforms to engage target audiences effectively.
Website Content Management
- Develop, monitor, and optimize the company's website content with updated and engaging material
- Collaborate with cross-functional teams to ensure website content aligns with product, sales, and marketing objectives
Search Engine Optimization (SEO)
- Optimize website and content for SEO, incorporating keyword research, trends, and best practices
- Continuously adjust content to improve organic search visibility and site performance
Digital Marketing Coordination
- Ensure digital assets, campaigns, and content align with Spectrum’s brand strategy and business goals
- Coordinate marketing campaigns across platforms to achieve consistent messaging
Product Life Cycle Marketing
- Develop and manage marketing campaigns that support the entire product life cycle, from launch to maturity
- Align product marketing efforts with optimal timing, audience, and platform selection
Online Advertising
- Research, develop, and execute online advertising programs, optimizing for maximum engagement and ROI
- Support content creation for case studies and product success stories
Content Creation and Management
- Write, edit, and manage content for marketing collateral, including catalogs, specification sheets, and assembly instructions
- Create and maintain social media content, updating platforms like YouTube
Data Analysis and Market Research
- Analyze marketing and sales data to identify trends and inform strategy adjustments
- Conduct research on market and product trends to support new product development and strategic planning
Marketing Asset Management
- Maintain and update marketing assets, ensuring materials are current and aligned with product specifications
- Support the creation and editing of presentations and marketing content for various projects
Requirements
- Bachelor’s Degree in Marketing or a related field
- OR Associate's Degree in Marketing with three years of experience and/ or training
- Required travel to attend exhibits, conferences, seminars or visit vendors and/or partners (occasional)
Benefits:
- PTO: 3 weeks/ year
- 10 paid holidays
- Health insurance
- Wellness program
- Dental insurance
- Vision insurance
- Short-term disability (employer paid)
- $30,000 of life insurance (employer paid)
- 401(k) with match
Spectrum Industries, Inc. is an equal opportunity employer. We are committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other non-merit factor. Enjoy your work. Join our team.
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