Ads Creative Strategist for US DTC Holding Company (Remote)

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client is a fast-growing DTC holding company with a small, nimble team and big goals. They're building brands that customers genuinely love, and we move quickly to turn ideas into action.

As part of our operations team, you’ll have direct impact across supply chain, production, fulfillment, and customer experience—working closely with cross-functional teams to help keep the business running smoothly. If you’re someone who enjoys problem-solving, learning new skills, and growing alongside a fast-paced business, you’ll thrive in this position.

As their Creative Strategist, you’ll help lead the charge in developing and launching high-performing ad creative. You’ll manage briefs, partner with growth marketing, and guide a lean-but-mighty team of editors and designers to bring ideas to life. This is a role for someone who loves the intersection of creative + performance, and thrives in fast-paced, test-and-learn environments.

What You’ll Do:

● Own creative ideation and strategy across brands, from concept through execution

● Lead and manage briefs, ensuring clear expectations and strong alignment across teams

● Partner with Growth Marketing to interpret ad performance data and identify new creative angles to test

● Manage timelines and deliverables across a team of editors, designers, and freelancers

● Build and maintain a testing roadmap that prioritizes high-impact concepts

● Source inspiration from top-performing competitors, platform trends, and cultural moments

● Regularly report on creative performance and learnings, tying results to business goals

● Help maintain a clear and organized creative tracker and testing log in Notion
● Foster a culture of speed, experimentation, and ongoing improvement within the creative team

Must-Have Requirements:

● 2-3 years of experience in a creative strategy, performance creative, or paid social role at a high-growth DTC brand or agency

● Strong grasp of Meta ad creative best practices and how creative impacts ROAS/CAC

● Experience managing and giving feedback to editors, designers, and other creatives

● Comfort working cross-functionally across creative, growth, and brand teams

● Proficiency in Figma, Notion, Slack, and basic asset organization/production tools

● Solid understanding of performance metrics and ability to turn them into actionable insights

● Strong sense of visual and narrative storytelling across digital platforms

● Ability to balance big-picture strategy with day-to-day execution and delivery

● Competitive Compensation – We offer a strong salary, tailored to attract top talent

● RemoteWork Environment – Our team is based near Greenville, WI, with flexibility to work from home and in-office

● Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact

● Time Off – Enjoy company holidays, plus your birthday off

● Growth & Development – We invest in your professional development with ongoing learning opportunities