Director of Partnerships

About Sweed

Sweed is a product-driven SaaS company on a mission to “shatter the myth that cannabis software is always the best of the worst” by giving retailers an all-in-one platform that combines POS, payments, e-commerce, marketing, analytics and inventory management. Founded in 2018, the team of ~200 operates remotely across the US and internationally, serving single-store operators through multi-state enterprises with compliant, automation-first tools.

Role Summary

As Director of Partnerships, you will own Sweed’s strategy and execution for 3rd-party partnerships across the cannabis ecosystem. Reporting to the CRO, this high-impact role drives lead acquisition, co-marketing influence, and strategic integration opportunities to increase Sweed’s reach in both SMB and Enterprise channels. Your success will be measured by pipeline sourced, doors influenced, and partner channel contribution to ARR.

Key Responsibilities

Partner Sourcing & Enablement

• Identify and onboard new 3rd-party partners (consultants, agencies, influencers, service providers, etc.) aligned with Sweed’s go-to-market priorities.

• Build scalable referral and reseller programs, leveraging “procuring cause” definitions to drive fairness and speed to value.

• Train partners on Sweed’s value proposition, pricing, and qualification process to ensure accurate messaging and lead quality.
  

Pipeline Influence & Revenue Impact

• Drive qualified lead generation from partners into HubSpot; co-own “partner-sourced” and “partner-influenced” KPIs with CRO and RevOps.

• Collaborate with Sales leadership (SMB & Enterprise) to activate high-ROI partnerships that contribute to monthly door-count and bundled deal growth.

• Collaborate on strategic enterprise partnerships where POS, Payments, and SMS bundles are prioritized.
  

Co-Marketing & Event Strategy

• Launch and manage co-branded marketing campaigns, partner spotlights, and regional activations in collaboration with Marketing and Field teams.

• Ensure partners are embedded in key moments: webinars, trade shows, state launches, and seasonal pushes.

• Track event ROI and contact generation in HubSpot; ensure every engagement is attributable.
  

Partner Ops & Governance

• Establish governance model for partner tiers, sourcing attribution, referral bonus eligibility, and dispute resolution.

• Build Partner CRM views, dashboards, and cadences with RevOps to maintain program accountability.
  

Required Qualifications

• 5+ years in B2B SaaS or cannabis tech, including partnerships, channel sales, or business development roles.

• Demonstrated experience launching and scaling referral or channel programs that drive lead volume and influence ARR.

• Strong working knowledge of CRM (HubSpot), partner portals, and sales processes.

• Deep familiarity with the cannabis retail ecosystem and associated software/services landscape.

• Exceptional relationship builder with high EQ and operational rigor.
  

Preferred Qualifications

• Prior experience with fintech, POS, or compliance-led SaaS platforms in regulated industries.

• Experience structuring “bundle-first” partner deals that include software + payments + services.

• Understanding of attribution models, spiff structures, and tiered partner rewards.
  

Benefits & Compensation

• Competitive salary with variable incentive tied to sourced/influenced ARR.

• Remote-first flexibility and company-sponsored travel.

• Medical, dental, vision, life, and short term disability insurance.

• Generous PTO and paid holidays.

• Career growth into VP-level leadership as the partner org scales.