Senior Digital Marketing Manager
Skills
- Expertise in paid media campaign management across multiple platforms.
- Strong analytical skills with ability to interpret performance data and optimize campaigns.
- Experience managing paid media budgets and forecasting.
- Proficiency with marketing automation, CRM, and attribution tools.
- Knowledge of digital marketing tactics including email marketing and landing page optimization.
- Project management and timeline development skills.
- Ability to multitask and manage complex projects in a fast-paced environment.
- Strategic thinker with hands-on execution capabilities.
Responsibilities
- Translate organizational priorities into effective paid media campaigns achieving pipeline and ROI goals.
- Collaborate with the global corporate campaigns team to design and implement media plans.
- Manage launch and optimization of paid campaigns across LinkedIn, YouTube, AdWords, and other digital platforms.
- Analyze and report campaign performance metrics to optimize future media and content strategies.
- Oversee agency relationships, budget management, and forecasting of paid media spend.
- Coordinate with creative teams to ensure successful campaign delivery.
- Enhance customer journey optimization across marketing touchpoints.
- Manage internal policies and brand safety for paid media programs.
- Communicate program performance regularly to internal stakeholders.
- Leverage 6sense platform for ABM programs and demand generation.
Education
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
Benefits
- Inclusive and diverse company culture.
- Opportunities for professional growth in a fast-growing company.
- Engagement in community volunteering and sustainability initiatives.
- Work environment balancing in-office and remote flexibility.
Average salary estimate
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