Demand Generation Manager (US)
Skills
- Expertise in B2B SaaS demand generation and lead generation strategies.
- Experience with marketing automation platforms such as Marketo and CRM systems like Salesforce.
- Strong project management and multitasking abilities.
- Excellent communication and collaboration skills across teams.
- Data-driven mindset with strong analytical and optimization skills.
Responsibilities
- Develop and execute integrated campaigns across paid media, email, social, and more to increase awareness and conversions.
- Collaborate with Sales, Product Marketing, Content, and Partnerships to align demand generation programs with business goals.
- Lead account-based marketing strategies with Sales to engage priority accounts and accelerate opportunities.
- Plan and execute webinars, trade shows, field events, and partner co-marketing programs.
- Build and optimize automated nurture tracks to improve lead progression and handoff efficiency.
- Analyze campaign performance using Salesforce and Marketo to test, refine, and scale marketing programs.
- Stay updated on marketing trends and AI technologies to continuously innovate and improve effectiveness.
Education
- Bachelor's degree required, preferably in Marketing, Business, or related field.
Benefits
- Flexible work hours with remote-first approach and occasional in-person collaboration options.
- Competitive salary with comprehensive benefits including wellness and mental health support.
- Unlimited vacation policy and programs supporting work-life integration.
- Parental leave top-up and paid volunteer hours.
- Professional development allowance and regular performance reviews.
- Supportive, inclusive company culture with focus on innovation and customer success.
Average salary estimate
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