Membership Sales Director

Description

The Membership Sales Director will drive membership growth and sales by building strong relationships, motivating teams, conducting tours, attending events, and developing collaborative strategies.

The Sales Director has a great understanding of and can use to effect; collaboration and communication. The Director displays empathy and leadership skills that inspire staff to do their best. The position requires the Director to be comfortable and effective in a fast-paced, results-driven environment, taking the initiative to achieve goals while fostering a sense of belonging and contributing to the broader mission of improving lives and strengthening community impact.

Requirements

Key Responsibilities:

• Develop and implement a strategic sales plan for assigned branches that supports the overall mission and growth objectives of the YMCA of Southwest Florida.
• Drive membership sales: recruiting new members, managing leads, phone outreach, consultative tours.
• Oversee and manage the sales function across multiple branches, ensuring consistent execution of sales strategies and achievement of revenue goals.
• Lead, mentor, and develop a high-performing sales team, providing guidance, training, and performance management.
• Analyze sales performance data to identify trends, opportunities, and areas for improvement.
• Collaborate with branch executive leaders, marketing, membership and other departments to create integrated campaigns and promotions to drive membership sales.
• Build and maintain relationships with community leaders, businesses, and partners to enhance visibility and engagement with potential corporate partnership opportunities.
• Report on sales performance to the Association Director of Membership providing insights and recommendations for growth.
• Develop and implement innovative sales strategies to attract and retain members, including digital marketing, partnerships, and community outreach.
• Work collaboratively with assigned branches to ensure a high level of member satisfaction and retention through exceptional customer service practices.
• Promote and represent the mission and core values of the YMCA of Southwest Florida in the branches and its programs.
• All other duties as assigned by management

Qualifications:

• Bachelor’s degree in business administration, marketing, or a related field or equivalent experience.
• 5+ years of experience in sales, with at least 2 years in a senior sales management role.
• Demonstrated success in developing and executing sales strategies that achieve revenue growth.
• Strong leadership skills, with experience managing and developing high-performing sales teams.
• Excellent strategic thinking, analytical, and problem-solving abilities.
• Experience with sales forecasting, budgeting, and financial analysis.
• Proficiency in Salesforce or similar CRM software, data analysis tools, and Microsoft Office Suite.

WORK ENVIRONMENT & PHYSICAL DEMANDS:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to perform a range of exercise activities. Requires full range of motion, including manual and finger dexterity and hand and eye coordination. Requires corrected vision, speech, and hearing to normal range, or special accommodations made of sufficient nature for completion of assigned tasks.
• Ability to lift 15 pounds
• Walking, bending, reaching, and kneeling to reach equipment.

This job description is not designed to cover or contain a comprehensive listing of all activities, duties, or responsibilities that may be required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

YMCA of Southwest Florida has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and YMCA of Southwest Florida reserves the right to change this job description and/or assign tasks for the employee to perform, as the YMCA of Southwest Florida may deem appropriate.