Head of Lifecycle Marketing Operations
Skills
- Expertise in lifecycle marketing across digital channels: Email, Push, SMS, and in-app messaging.
- Technical fluency with Braze, Segment, or similar ESPs and CDPs.
- Strong data-driven approach to marketing performance analysis and campaign optimization.
- Ability to translate marketing needs into technical campaign logic.
- Experience with automation, workflow orchestration, and AI integration.
- Strong leadership, project management, and stakeholder communication skills.
Responsibilities
- Design and optimize scalable workflows for lifecycle marketing campaign planning, execution, QA, and measurement.
- Manage campaign decision engine and content calendar to improve customer journey experiences.
- Serve as Braze expert supporting stakeholders and collaborating with Braze CSM for continuous improvement.
- Collaborate with Product, Engineering, and Data teams to implement new capabilities like dynamic segmentation and AI personalization.
- Employ automation and AI to reduce internal administrative burdens.
- Ensure timely and accurate reporting from automated tools.
- Oversee data hygiene in collaboration with Data Infra and Analytics teams.
- Ensure compliance with company policies and legal regulations.
Education
- Bachelor’s degree or equivalent experience in marketing, business, or related field preferred.
Benefits
- Equity participation
- Comprehensive benefits package
- Hybrid work flexibility
- Inclusive and diverse workplace culture
Average salary estimate
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