Media Buyer, Senior Analyst | Bankrate

Are you passionate about paid media and scaling businesses through user acquisition growth? Do you have passion for the PPC industry and getting the most out of your campaigns? We are looking for a world class media buyer to help us scale our Bankrate.com presence driving down funnel performance through paid media arbitrage. We are looking to grow our paid media strategy into the new world focused more on Social, Native, and Display through world-class data tracking, top of the line creative, and compelling content. 

What You'll Do:

• Create and execute innovative paid media campaigns focused on driving affiliate arbitrage at scale working with both internal and external stakeholders. 
• Manage strategic vision and execution of campaigns across Social, Native, and Display platforms. 
• Analyze and provide recommendations to scale campaigns quickly and profitably.
• Translate a complex competitive landscape into actionable insights for the team to execute on. 
• Work with external vendors to amplify your impact and drive results at scale. 
• Get deep into the data and tracking of our campaigns helping our team build a sustainable paid media platform. 
• Use tools like SQL, LLMs, GTM, and Python to dive deeper into the data and understand our paid media tracking and attribution. 

What We're Looking For:

• Media Buyers with a passion to use world class experiences and economics to drive profitable paid media campaigns.
• At least 3-6 years of experience of data-driven marketing with experience directly driving down funnel affiliate arbitrage preferred. 
• Strong analytical background in marketing specifically. Ability to identify marketing trends and improve performance through optimization. 
• Ability to collect, mine, and manipulate data from disparate data sources, with a willingness to dig deeper and understand the process that creates data
• Significant experience in Social, Native, and Display platforms. 
• Experience working with creative teams to build paid media specific creative assets that will drive down funnel performance. 
• Expert when it comes to tracking and attribution including usage of GTM, pixeling, and server-to-server uploads. 
• Self-starter with willingness to drive the business forward and take ownership of tasks, tactics, and strategy. Flexibility with evolving strategy a must.
• Preferred understanding of the financial services industry / paid media landscape.
• Outstanding communication skills at all levels of the marketing and product organizations, ranging from Analysts to Senior Leaders and external vendors.

Compensation:

• USA Cash Compensation Range: $100,000 - $140,000*
• New York City Compensation Range: $125,000 - $175,000

*Note actual compensation is based on geographic location, qualifications, and experience. 

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program

Who We Are:

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology, including Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com. 

If you are based in California, we encourage you to read this important information for California residents linked here.