Influencer Growth Manager

About Palmstreet:

Palmstreet is the #1 live shopping app for rare plants, handmade crafts, & unique goods. Founded in 2020 by Instagram and Apple veterans, Palmstreet began as a plant identification app and quickly evolved into a trailblazer in live shopping. Fueled by a passionate, plant-loving community, we rapidly expanded into new categories to better serve our fast-growing audience.

Our vision is to become the “World’s Online Main Street,” bringing the charm of in-person shopping to engaging, social online experiences. Backed by top Silicon Valley VCs (a16z, Craft Ventures, Headline) and powered by a nimble, empathetic team, we’ve grown our GMV by 500x in the last 18 months.

As we continue shaping the future of social commerce, we’re looking for talented individuals who are excited to grow with us and join our mission.

The Opportunity:

Palmstreet is seeking a scrappy, creative, and analytical Influencer Growth Manager to support our influencer program end-to-end. This role is hands-on, high-impact, and entrepreneurial. You’ll have the opportunity to keep building and scaling our influencer engine from scratch, working closely with niche influencers and creators across categories.

Influencers are key to our growth engine, and this isn’t a plug-and-play job. If you’ve figured out how to make TikTok campaigns pop with $0 spend, set up large campaigns with few resources, or turned a DM thread into a six-figure campaign, this is the role for you.

Responsibilities:

Strategy & Execution

• Support influencer strategy end-to-end: sourcing, pitching, negotiating, contracting, and managing campaigns

• Support a repeatable, scalable influencer program that drives measurable buyer and seller growth

• Collaborate with GTM, social media, and product teams to develop creative campaign concepts and influencer content strategies

• Work within performance tracking frameworks (e.g., ROI, CPM, sales funnel impact)

Campaign Management

• Manage influencer onboarding and ensure successful delivery of agreed-upon campaigns

• Create campaign briefs, deliverables, and creative guidelines tailored to influencer style and platform (IG, TikTok, YouTube)

• Experiment with niche influencer categories to identify new growth opportunities

Optimization & Reporting:

• Monitor and analyze influencer performance, tracking key metrics like conversions, engagement, and downloads

• Iterate quickly based on campaign results, and double down on what works and cut what doesn’t

• Support a monthly reporting cadence with actionable insights for leadership
  

Qualifications:

• 3+ years of influencer or affiliate marketing experience (preferably with creators in niche categories)

• Proven track record of managing influencer campaigns end-to-end (sourcing, negotiating, launch, and optimization)

• Strong data and analytical skills: ability to track spend, ROI, and performance

• Creative, scrappy mindset by comfortably building programs without big budgets or agency support

• Excellent written and verbal communication skills

• High attention to detail, organized, and able to manage multiple campaigns simultaneously

• Experience in growth marketing, performance marketing, or content creation (UGC)

• Previous startup experience that thrives in fast-moving, ambiguous environments

• Knowledge of niche hobbyist communities (plants, crafts, collectibles)

• Adaptability and creative problem-solving

• Analytical mindset with a data-first approach

• Strong communication and negotiation skills

• Self-motivated, ownership mentality, and high output

• Growth hacking or resourceful marketing skills
  

Your Location:

• You will live in Los Angeles

Compensation:

• Pay Range: $95,000 - $115,000

The pay range for this role is determined by job-related factors such as skills, experience, qualifications, work location, and current market data. This specific compensation estimate is based on the ranges for Tier 2 locations (e.g. Los Angeles, Chicago, Austin). Compensation ranges may be modified in the future to adjust for updated market data.

• In addition to base salary, the compensation for this role includes:

- Equity Incentive Plan

- Generous health insurance contribution (for you & dependents)

- Dental & vision insurance

- Life insurance

- 12 paid holidays + Paid Time Off (PTO) + Paid Sick Days

- 401(k) plan with company matching

- Remote Work Expense reimbursement

- Work From Home Setup and Learning & Development stipend

- Palmstreet credit

Why Join Us?

• Shape the future of live shopping: Be part of a dynamic team revolutionizing the online shopping experience, combining creativity and technology to create immersive, interactive platforms for sellers and buyers alike.

• Collaborate with industry pioneers: Work alongside a nimble, innovative team, backed by some of the most prestigious VCs in Silicon Valley, with opportunities to influence the product direction.

• Solving complex challenges: You'll take on complex problems that others haven't yet been able to solve, driving innovation and pushing boundaries in your work.

• Thrive in a flat, startup environment: Take full ownership of your projects while working alongside a supportive team that values collaboration and mutual respect.

Our Commitment to Diversity and Inclusion

Palmstreet is proud to be an equal opportunity employer. We celebrate diversity and encourage applications from everyone—especially those whose identities are traditionally underrepresented in tech. We do not discriminate on race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law.

For roles in Canada, we also comply with the Employment Equity Act.

Application Process

We’re excited to review your application! If your experience aligns with what we’re looking for, our hiring team will reach out to schedule an initial screening call and walk you through the next steps of our interview process.

While we try our best to respond to everyone, the high volume of applications may mean we’re unable to provide individual updates if we decide not to move forward.

To stay connected and explore future opportunities, follow us on LinkedIn or visit us at https://palmstreet.app/careers.