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VP, Global Developer Marketing

Workato is a leading enterprise orchestration platform transforming technology complexity into business opportunity. They are seeking a visionary VP of Global Developer Marketing to build and lead a marketing team focused on driving global awareness, developer engagement, and retention of their developer platform, while collaborating closely with cross-functional teams.

Skills

  • Expertise in developer or product-led B2B SaaS marketing with strong strategy and execution skills.
  • Deep understanding of developer tooling ecosystems, open-source engagement, and community-driven models.
  • Experience owning developer advocacy programs, video content strategy, and multimedia production.
  • Proficiency with modern marketing technology stacks, analytics platforms, and data-driven experimentation.
  • Strong storytelling skills that translate technical platform capabilities into compelling narratives.
  • Excellent leadership, collaboration, analytical, and operational execution capabilities.

Responsibilities

  • Define and execute global developer marketing strategy that drives awareness, acquisition, engagement, and retention.
  • Lead developer technical advocacy and relations, collaborating with DevRel and managing community programs.
  • Establish and manage video strategy including YouTube tutorials and livestreams with in-house production.
  • Build and launch a distinct developer brand resonating with technical audiences and maintain brand guidelines.
  • Lead integrated marketing campaigns aligned with product roadmaps and product-led growth goals.
  • Measure and report key performance indicators and iterate marketing strategies based on data insights.
  • Hire, mentor, and scale a multidisciplinary marketing team and manage agencies and budgets.
  • Partner with Product, Engineering, Community, and Sales to align messaging and feedback loops.

Education

  • Bachelor’s degree in Marketing, Business, Computer Science or related fields preferred.

Benefits

  • Flexible, trust-oriented culture fostering ownership and innovation.
  • Vibrant and dynamic work environment with numerous benefits balancing productivity and self-care.
  • Recognized as a top company for remote workers, offering engaging and inclusive workplace culture.
To read the complete job description, please click on the ‘Apply’ button
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CEO of Workato
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Vijay Tella
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Average salary estimate

$200000 / YEARLY (est.)
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$150000K
$250000K

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4 jobs
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CULTURE VALUES
Customer-Centric
Collaboration over Competition
Fast-Paced
Empathetic
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$150,000/yr - $250,000/yr
EMPLOYMENT TYPE
Full-time, onsite
DATE POSTED
July 11, 2025
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