Account Executive
Skills
- Strong negotiation, organizational, and analytical skills
- Understanding of OOH workflow and media buying/planning industry
- Excellent verbal and written communication skills
- Problem-solving capabilities
- Ability to work collaboratively and independently
- Familiarity with media planning tools is a plus
Responsibilities
- Plan and implement OOH campaigns from initial brief through post-campaign analysis
- Train and manage Junior Account Executives to ensure timely project delivery
- Utilize key media measurement tools like Geopath and proprietary tools to deliver effective campaigns
- Collaborate with IPG lead agencies to develop holistic media plans aligned with client needs
- Assist in building client presentations and participate in client meetings
- Retain and grow existing client budgets and cultivate new business from current accounts
- Stay updated on market trends and prepare marketing materials as needed
- Delegate tasks to meet deadlines effectively
Education
- No college degree required
Benefits
- Medical and dental coverage
- 401(k) plans
- Flexible spending accounts
- Life insurance and disability coverage
- Employee discount program
- Employee stock purchase program
- Paid family benefits
- Discretionary time off and company-wide wellness initiatives
- Competitive salary with eligibility for discretionary incentive awards
Average salary estimate
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IPG Mediabrands is a global marketing communications network that includes top creative agencies and specialist services in media planning, buying, programmatic, and more, operating in 127 countries.
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