Manager, Digital Media Activation
Skills
- Expertise with ad servers, CRM, and measurement tools such as Google Campaign Manager, DSPs, Google Ads, Meta, LinkedIn, GA4, HubSpot, Salesforce, and Crossix
- Strong knowledge of tagging, trafficking, digital media QA, and measurement processes
- Familiarity with ad verification and fraud detection tools like IAS and DoubleVerify
- Experience with data governance and privacy compliance protocols
- Proficiency in media analytics and reporting tools
- Excellent organizational, project management, and communication abilities
Responsibilities
- Execute and manage media plans ensuring creative aligns with strategy and brand milestones
- Build and maintain relationships with third-party vendors and clients
- Set up, traffic, tag, QA, and launch digital campaigns across multiple channels
- Ensure campaign tagging supports measurement, compliance, and ad verification
- Conduct rigorous quality assurance troubleshooting and issue resolution
- Monitor campaign performance and recommend optimizations using data insights
- Develop regular performance reports and analyze cross-channel results
- Implement data governance and compliance protocols per industry and legal standards
Education
- Bachelor’s degree in Marketing, Advertising, Business, or related field (preferred)
Benefits
- Competitive salary within $105,000 - $115,000 range
- Opportunity to work in a hybrid model with locations in NYC and Summit, NJ
- Inclusive and diverse work environment
- Development opportunities within a mature health marketing company
Average salary estimate
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