Sales Director, B2B

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

The Sales Director, B2B role is a pivotal leadership position responsible for building, managing, and empowering a high-performing team of 6–10 Account Executives focused on driving new programmatic advertising revenue directly from in-house marketing teams and brands within specific vertical markets. Reporting to the Head of B2B Sales you will be instrumental in accelerating customer acquisition and expanding our footprint with B2B brands.

StackAdapt is a remote-first company.

• Building, coaching, and managing a team of Account Executives, fostering a performance-driven culture grounded in accountability, collaboration, and development.
• Defining team structure and goals, and ensuring the team is equipped to identify, pitch, and close new platform sales deals with in-house marketing teams and brands, primarily focusing on new logo acquisition.
• Developing and overseeing the execution of outbound sales strategies to engage experienced industry sales professionals within target accounts and drive pipeline generation.
• Guiding your team in building robust pipelines focused on high-potential prospects, leveraging various CRM tools (Salesforce) and ensuring strong coverage ratios and activity benchmarks.
• Collaborating closely with management, product, and solutions teams to articulate client needs, co-create industry-leading vertical offerings, and ensure product development aligns with evolving market demands.
• Translating field insights into product strategy and innovation, serving as a customer advocate within the company, and empowering your team to do the same.
• Coaching Account Executives on creating compelling, value-based pitch decks and associated research to effectively close new business with executive-level prospects.
• Maintaining a deep understanding of market trends, competitive threats, and the evolving needs of B2 clients in digital media, and cascading this knowledge to your team.
• Ensuring seamless post-onboarding hand-offs to dedicated StackAdapt Account Managers to drive continued client success and maximize expansion opportunities.
• Driving operational rigor within your team, including quota setting, accurate forecasting, and optimizing sales processes through data and tools.

• A proven track record of leading teams to hit and exceed 7-figure quotas in a hunter-focused sales environment within digital advertising, with a strong preference for programmatic advertising experience.
• Comfort in leading a team that sells directly to brands/in-house marketing teams through consultative, solution-based selling and strong analytical skills.
• You can articulate your personal sales leadership and hiring philosophy, including success stories of developing and growing talent to achieve outsized results.
• A self-starter mentality with the ability to thrive in a fast-paced, evolving environment focused on building new product offerings in the market.
• Experience in developing and implementing go-to-market plans, including defining Ideal Customer Profiles (ICPs) and segmentation frameworks.
• Ability to grasp and communicate complex technical concepts and platform-based knowledge to diverse audiences, including marketing executives, and to coach a team to do the same.
• Willingness to travel occasionally to meet with clients within their region as needed, and to support your team in client engagements.

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

About StackAdapt

We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:

Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work®

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising