Marketing Manager, Brand Partnerships
Ready to be pushed beyond what you think you’re capable of?
At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.
To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.
Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.
While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.
The Integrated Marketing team is looking for a seasoned Marketing Manager to drive brand partnerships in a fast-moving, category-defining global company. This person will drive planning, strategy, and creative executions for Coinbase’s most strategic global partnerships. This person should have a strong understanding of the value of partnerships in driving top-of-funnel brand awareness and engagement. This role will offer a unique opportunity to build new partnership models from the ground up and create breakthrough executions that make Coinbase an integral part of daily life and culture.
Ideal candidates have a deep knowledge of consumer and media trends, an ability to motivate, inspire, and align cross-functional partners, and a track record for culturally relevant campaigns that gain media attention and drive consumer engagement. The right individual will bring a balanced combination of vision, ambition, judgment, creativity, flexibility, and critical thinking - all with the passion and enthusiasm for building the Coinbase brand and advancing crypto’s goal of updating the financial system.
A strong interest in sports, gaming, culture, and entertainment will help with success in this position.
What You'll Be Doing:
- Drive end-to-end brand partnership marketing campaigns and breakthrough consumer experiences across paid, owned, and earned channels.
- Develop and drive the brand partnership strategy, execution, and management; including creative briefs, creative process with our internal creative studio, GTM planning and execution, reporting & optimizations.
- Drive integrated XFN process and stakeholder alignment for successful execution and optimization of campaigns; including Product, Growth, Creative Studio, Media Agencies, etc.
- Seek out new ways to drive our brand strategy throughout our strategic partnership and make an outsized impact in culture.
- Partner closely with the Partnerships team to get the most out of existing and new deals for the brand.
What We Look For In You:
- 10+ years of experience in roles of increasing responsibility at a global consumer brand - either at an agency or internally.
- Demonstrated track record of successful brand partnership activations and an aptitude for bringing fresh, creative ideas to the table.
- Excellent verbal and written communication skills for seamless connections with team members and partners at all levels of an organization.
- Comfort working in a high-growth, continuously evolving environment.
- A strong interest in sports, gaming, culture, and entertainment.
- Willingness to travel, and ability to work independently and autonomously.
- Proven track record in managing complex, high-scale projects, including the ability to manage timelines, budgets, and stakeholders.
Job #: P71420
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
Commitment to Equal Opportunity
Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).
Global Data Privacy Notice for Job Candidates and Applicants
Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.
AI Disclosure
For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.
For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.
The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations@coinbase.com.
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Coinbase is an American publicly traded company operating a cryptocurrency exchange platform. They are a distributed company and all employees operate via remote work.
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